Welcome!

@DevOpsSummit Authors: Pat Romanski, Elizabeth White, Liz McMillan, Dalibor Siroky, Stackify Blog

News Feed Item

Leading Consumer Companies Gathering to Gain Knowledge on Increasing Sales With Moms

Leading Consumer Companies Gathering to Gain Knowledge on Increasing Sales With Moms

HARTFORD, Conn., Oct. 4 /PRNewswire/ -- M2Moms -- The Marketing to Moms Conference, October 17-18 at the Chicago Cultural Center, will feature industry experts sharing insights on today's mom to help consumer product and service companies learn how to increase share in the lucrative, but frequently neglected mom market. It is estimated that American women with children represent $1.7 trillion in annual sales on purchases ranging from the predictable household necessities to the often unexpected categories of financial services, automobiles and high tech items.

Leading marketers such as Motorola, Hasbro, Pfizer, Nickelodeon, Kellogg's, Kimberly Clark, Best Buy, General Mills, Prudential Financial, Hamilton Beach and Johnson & Johnson are among the companies participating in M2Moms. These category leaders will experience a smart blend of new research, marketing insights, case studies and networking events at M2Moms.

"The M2Moms conference provides my company with an integrated, diverse and extensive platform of professionals to tap into as we embark on a journey to better understand and communicate with women about their health and wellness," shares Timothy Zaija, director global marketing and communications for American Medical Systems. "As both consumers and gatekeepers, we know women play a critical role in family healthcare decisions. I am certain that the upcoming M2Moms conference with its interactive sessions, robust case studies and endless networking opportunities will inspire and educate marketers."

Tracy Chapman, co-director of brand consulting for Just Ask a Woman, a strategic marketing consultancy focused on the women's market, explains how her firm will benefit from attendance at M2Moms saying, "Even though Just Ask a Woman has talked to thousands of moms over the past several years, we look to a conference of this caliber to shed new light on one of the most powerful consumer segments for marketers today."

M2Moms is presented by Parenting magazine and title sponsored by Ketchum and ClubMom. Associate sponsors include Lucid Marketing, WSL Strategic Retail, EPM, Kimpton Hotels and Resorts, Content That Works and Paramount Market Publishing. Getty Images is the imagery resource and Real Savvy Moms is the lunch sponsor.

M2Moms is produced by PME Enterprises, Hartford, CT. Visit http://www.m2moms.com/ for details and conference registration.

PME Enterprises

CONTACT: Nan McCann, +1-860-724-2649 x 13 or Mary Engvall,
+1-860-205-3519, both for M2Moms

Web site: http://www.pme-events.com/
http://www.m2moms.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@DevOpsSummit Stories
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infrastructure/applications, self-remediation workflows, integrating monitoring and complimenting integrations between Atlassian tools and other top tools in the industry.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was joined by a panel of industry experts and real-world practitioners who shared their insight into an emerging set of best practices that lie at the heart of today's digital transformation.
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacenter.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and cost-effective resources on AWS, coupled with the ability to deliver a minimum set of functionalities that cover the majority of needs – without configuration complexity.