@DevOpsSummit Authors: Liz McMillan, Pat Romanski, Ram Sonagara, Yeshim Deniz, Elizabeth White

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Why You Don't Have to Be Cruel to Be Beautiful

Expert Reveals Why Cosmetic Companies Don't Need to Test on Animals

MILWAUKEE, WI -- (Marketwire) -- 03/08/11 -- Santosh Krinsky understands why women feel the need to be beautiful, but he is hoping that they will soon understand that they don't have to be cruel to animals in order to do it.

Krinsky, CEO of Beauty Without Cruelty (www.beautywithoutcruelty.com) -- the very first cosmetics brand that eliminated animal testing back in 1963 -- believes that the testing technology behind beauty products has progressed to the point where they don't need to test products on animals to establish safety levels for consumers.

"There is no regulation or law that requires cosmetic products to be tested on animals," said Krinsky. "In fact, the European Union passed a ban on the use of animals in cosmetics testing starting in 2009, and a sales ban effective in 2013. Moreover, the tests actually are completely unrevealing in terms of the effects of cosmetic ingredients on humans. The only thing they tell us is how much of a certain chemical it takes to kill a rabbit."

According to statistics from the American Society for the Prevention of Cruelty to Animals (ASPCA), more than half of the 1.4 million animals counted by the USDA feel pain from the experiments performed by cosmetic companies. What's worse is that none of those tests are necessary, according Krinsky.

"If people knew about the tests involved, they might insist on buying their cosmetics that are cruelty-free," he added. "The common Lethal Dosage (LD) tests are used to determine the amount of a substance that will kill a predetermined ratio of animals. For example, subjects are forced to ingest poisonous substances (through stomach tubes, vapor spray inhalers or injection) until half of them die. Common reactions to LD tests include convulsions, vomiting, paralysis and bleeding from the eyes, nose, mouth or rectum."

Krinsky thinks the trigger point that might change the minds of cosmetics executives is falling sales.

"With the rest of the world essentially banning these practices, how is it that America is the last medieval man left standing against a landscape of cheaper, more effective cruelty-free testing?" asked Krinsky.

About Santosh Krinsky

Santosh Krinsky has been in the natural products industry since 1974. Krinsky is the President of Lotus Light Enterprises, Inc., a wholesaler with more than 14,000 natural health and wellness products that supplies natural food stores nationwide.

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Russ Handler
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