Welcome!

DevOps Journal Authors: Victoria Livschitz, Pat Romanski, Yeshim Deniz, Amy Lindberg, Carmen Gonzalez

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Web 2.0, DevOps Journal

Cloud Expo: Article

Multiplay and KUULUU Launch Games with SoftLayer, an IBM Company

Gaming companies flock to IBM SoftLayer’s cloud, adding to 130 million players worldwide

SoftLayer, an IBM Company, on Wednesday announced that game development studio KUULUU and online game servers provider Multiplay are using IBM SoftLayer's cloud capabilities to power popular games such as Battlefield 4 and RECHARGE. KUULUU tapped into SoftLayer's cloud for higher performance and scale for their newest game created with Linkin Park, the most popular band on Facebook with 55 million followers, called RECHARGE, while Multiplay utilizes SoftLayer cloud to support the mega title Battlefield 4.

The global gaming market is estimated to total $111 billion by 2015 - driven largely by the increasing popularity of cloud gaming (online, streamed and downloaded games are estimated to represent as much as $38B in revenue in 2012). By leveraging the cloud built on open standards to host and stream games, developers are able to provide users with uninterrupted, instant access to games across any devices that will provide higher performance and easily scale based. This allows games to be streamed directly from the cloud, rather than downloaded locally, freeing up storage space on user devices and making access to updates easier and more efficient.

Since last spring, the number of active players relying on SoftLayer's cloud infrastructure has grown to 130 million. The company serves the whole ecosystem, from independent developers, to game studios, to publishers. By taking advantage of SoftLayer's cloud capabilities they are able to meet the demands of players around the world who expect faster development cycles, no-lag game play, and a flawless overall user experience.

SoftLayer's high value cloud platform allows KUULUU and Multiplay to scale easily to meet dynamic and extensive workloads requirements, with physical and virtual cloud servers available in real time on a massive global network.

Multiplay is one of the world's largest hosts of online game servers and is also home to one of Europe's biggest online gaming communities with over seven million gamers playing on their servers every month. The company provides high quality, affordable game servers for all major titles, including EA's Battlefield. For locations in Europe, the United States and Asia, they chose SoftLayer bare metal servers.

Multiplay supports approximately 500,000 gamers on SoftLayer's IaaS platform, hosting over 60 gaming titles including Minecraft, Battlefield 4, DayZ, Starbound and Team Fortress 2. Over 100,000 peak concurrent gamers play every night on SoftLayer bare metal servers throughout the world. In the case of Battlefield 4, Multiplay was able to spin-up and provision the IT resources required to support 25,000 new users in less than four hours while still being able to deliver a superior online experience.

With the launch of the highly anticipated RECHARGE, KUULUU needed a high performance and scalable service to support the game. Together with Linkin Park, they created a third-person 3-D online experience that combines puzzle, adventure and action elements. The game supports Music For Relief Power the World campaign, by introducing players to the real world clean energy solutions in the game. A big percentage of Linkin Park's audience are gamers, and as the biggest band on Facebook with over 55 million followers, using gaming as a vehicle gets to those fans on a personal level.

In providing KUULUU with an infrastructure that was resilient enough to withstand the constant demands of beta testing, launch, daily play, or update downloads, SoftLayer enabled KUULUU to concentrate on its core mission.

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@DevOpsSummit Stories
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, the question remains, is culture the leading edge of this change? I posit that in large enterprises,...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is correlated with 2...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that companies have within their software development lifecycle. As a result, customers release better softwa...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web.
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques that facilitate higher value creation for your enterprise.
Lori MacVittie is responsible for education and evangelism of application services available across F5's entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluati...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
Physical, virtual, containers. Private cloud, public cloud, hybrid cloud. IaaS, PaaS, SaaS. Windows, Linux, Mac. These are just some of the choices faced when architecting a datacenter of today. And the choice is not one or the other; instead, it is often a combination of many of these. HashiCorp builds software to ease these decisions by presenting solutions that bridge the gaps. HashiCorp's tools manage both physical machines and virtual machines, Windows, and Linux, SaaS and IaaS, etc. The company is committed to supporting next-generation technologies, as well.
Skytap Inc., a provider of on-demand Environments as a Service, has announced a $35 million dollar investment led by Insight Venture Partners with participation from all existing investors, including OpenView Venture Partners, Ignition Partners, Madrona Venture Group, and Washington Research Foundation. The funding will be used to expand Skytap's go-to-market capacity, grow the global partner ecosystem, and fuel new levels of product innovation for enterprise-ready development and test environments. The funding will also be used to expand Skytap's presence into Europe. "Insight Venture Part...
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay safe. GuardRail scans and tracks much more than just servers in a datacenter. It works with networ...
SYS-CON Media announced today that Sematext launched a popular blog feed on DevOps Journal with over 6,000 story reads over the weekend. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We al...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additionally, the school sought a partner to provide OpenStack infrastructure deployment and operations expert...
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Our expectations for buying all sorts of consumer goods has gone through a radical transformation we now take for granted. Why should we not expect this same level of service from IT businesses? We accept the status quo for how software delivery exists today but would reject it without hesitation if it were applied to pretty much any other online consumer experience. Take pizza delivery as an example. Fifteen years ago ordering a pizza meant trying to choose an item from a grease-stained menu somebody shoved under your door. You'd make a phone call and end up speaking to somebody who sounded ...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the value of DevOps behaviors, tools and processes. She states: "DevOps is not only hot it's the approa...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps becomes essential for any ambitious enterprise today.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.