Welcome!

DevOps Journal Authors: Pat Romanski, Elizabeth White, Paul Speciale, Trevor Parsons, Carmen Gonzalez

Related Topics: Cloud Expo, SOA & WOA, .NET, Virtualization, SDN Journal, DevOps Journal

Cloud Expo: Article

How to Save Money While Doing Green IT

Power consumption is a major cost driver for cloud service providers

There have been a flurry of "green cloud" announcements recently, and that got us thinking about the relationship between green IT and saving money. Green is also the color of money, after all, and companies are discovering that reducing data center costs leads to substantial green benefits. The cloud takes cost reduction and green even further.

In the first announcement, IBM continues to innovate in cloud and in green, and it has patented technology for distributing compute workloads for cloud computing in a way that reduces power consumption. I'd liken it to a load balancer, but instead of trying to reduce response times, they're trying to reduce power utilization overall. Now, it's really interesting because this is not just a green initiative but it is also a cost-savings opportunity for cloud service providers.

Power consumption is a major cost driver for cloud service providers. Often, it's pay-as-you go for storage, for compute, even for bandwidth. But no cloud provider is really charging for power utilization. This is a way for cloud service providers to reduce their sunk cost and improve their margins without having to charge the customers more. It's green, but it's also green for your wallet.

Our own experience in running data centers and providing cloud services bears this out. Every time we were greener, it was most of the time because we reduced consumption, and reduced consumption is reduced cost. This set us up for some really interesting conversations with executives because we had a story for each of them. For the chief sustainability officer, the conversations with her were around the carbon reduction. The conversations with the CFO were around the cost reductions. But this is just different ways of looking at the same story-it's both green and cost reduction.

Check out this recent Techviews Unplugged video on YouTube for more on saving money while being green.

More Stories By Jeffrey Abbott

Jeffrey Abbott (@JeffreyAbbott) was most recently a Senior Corporate Marketing Director at CA Technologies working on IT trends such as cloud, mobility and big data. Jeff’s 20 years of high-tech marketing experience spans startups, mid-sized, and multi-billion dollar firms. Jeff is an avid skier, backpacker, do-it-yourselfer, car-guy, father, husband, and dog-lover living in the suburbs of Boston.

@DevOpsSummit Stories
Software development, like manufacturing, is a craft that requires the application of creative approaches to solve problems given a wide range of constraints. However, while engineering design may be craftwork, the production of most designed objects relies on a standardized and automated manufacturing process. By contrast, much of moving an application from prototype to production and, indeed, maintaining the application through its lifecycle has often remained craftwork. In his session at De...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
We had three quick questions for Mike Kail, and he had three quick answers. Mike is SVP of Infrastructure at Yahoo!, and formerly VP of IT Operations at Netflix. He'll be speaking at @DevOpsSummit about his experiences in integrating DevOps on a big scale in big-scale projects. Here's what we asked and what he said: DevOps Journal: You mention “eventual consistency” as a goal. Is there a timeframe? Mike Kail: It is really a strategy for successful transformation instead of a strict ...
DevOps Summit at Cloud Expo Silicon Valley announced today a limited time free "Expo Plus" registration option. On site registration price of $1,95 will be set to 'free' for delegates who register during this offer perios. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, DevOps Summit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Registration page is located at the DevOps Summit site.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo--to be held November 4-6 at the Santa Clara Convention Center in the heart of Silicon Valley--will expand the DevO...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo--to be held November 4-6 at the Santa Clara Convention Center in the heart of Silicon Valley--will expand the DevO...
Having just joined a large technology company with 20 years of history, it would be suicidal to believe that I can immediately move the entire organization to the DevOps mindset and model. For those not familiar with the term, “Eventual Consistency” is a model used in distributed computing to ensure high availability. In this context, it’s a model for replicating best practices and automation across IT teams and business units. The logical place to start with automation is the on-boarding of a ...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, will discuss ho...
DevOps Summit at Cloud Expo Silicon Valley announced today a limited time free "Expo Plus" registration option through September. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, DevOps Summit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Registration page is located at the DevOps Summit site. ...
Despite the fact that majority of developers firmly believe that “it worked on my laptop” is a poor excuse for production failures, most don’t truly understand why it is virtually impossible to make your development environment representative of production. When asked, the primary reason for the production/development difference everyone mentions is technology stack spec/configuration differences. While it’s true, thanks to the black magic of Cloud (capitalization intended) with a bit of wizard...
SYS-CON Events announced today that AppDynamics will exhibit at DevOps Summit Silicon Valley, which will take place November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Digital businesses like yours need a way to turn data into actual results. AppDynamics is ushering in the next digital age – the age of the software-defined business. AppDynamics’ mission is to deliver true application intelligence that helps your software-defined business run faster, leaner, and more ef...

BOULDER, Colo., Sept. 24, 2014 /PRNewswire/ -- VictorOps, the leading collaboration and incident management platform for DevOps teams, is hosting a webinar that will discuss how to take full advantage of your project post-mortems with or without a template.

DevOps Journal: Cloud, Big Data, and the IoT all carry disruption within enterprise IT. The same goes with DevOps. Which of these is the major disruptor, in your opinion? Andi Mann: It may well be cloud, because it fundamentally enables all the rest. Cloud scale is why we are now considering Big Data; cloud connectivity is a key enabler of IoT; cloud agility has enabled DevOps to take hold. But in the end, the cloud is “just” a platform, while the results of DevOps speak for themselves--l...
These days, implementing automatic deployment for .NET web projects is easier than ever. Drastic improvements started in Visual Studio 2010 when basic deployment strategies and tools were incorporated into VS itself. Yet, documentation was quite poor at that time, so you had to scour the Internet to find good tutorials in blogs or conference videos. Things have been constantly improving since then; now, we have even more functionality available out-of-the-box and documentation provided in a way ...
Azul Systems Inc. (Azul), the award-winning leader in Java runtime solutions, today announced that its OpenJDK-based Zulu 8 offering is now freely available on Docker. Zulu 8 is a 100% open source, fully tested, compatibility verified, and trusted binary distribution of the OpenJDK 8 platform. Azul has also made Zulu versions compliant with earlier Java SE 7 and Java SE 6 standards available on Docker in the same format.
Founded in 1997, ActiveState is a global leader providing software application development and management solutions. The Company's products include: Stackato, a commercially supported Platform-as-a-Service (PaaS) that harnesses open source technologies such as Cloud Foundry and Docker; dynamic language distributions ActivePerl, ActivePython and ActiveTcl; and developer tools such as the popular Komodo Edit and Komodo IDE. Headquartered in Vancouver, Canada, ActiveState is trusted by customers an...
DevOps Summit at Cloud Expo Silicon Valley announced today a limited time free "Expo Plus" registration option. On site registration price of $1,95 will be set to 'free' for delegates who register during this offer perios. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, DevOps Summit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Registration page is located at the DevOps Summit site.
Leading provider of Continuous Delivery and DevOps software XebiaLabs today announced enhanced integration between Puppet and XebiaLabs' XL Deploy, the deployment automation solution that supports DevOps and Continuous Delivery teams. XL Deploy in combination with Puppet means one seamless automation process to deploy your apps.
PagerDuty, the leader in operations performance management, announced the public release of its Advanced Analytics tools, which provide insights IT teams can use to improve team and system performance. Leveraging PagerDuty’s robust data on key operational metrics like incident frequency and time to respond and resolve, companies can now drive even faster incident resolution. The new capabilities further expand PagerDuty’s operations performance platform by giving managers the ability to analy...
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...