Welcome!

@DevOpsSummit Authors: Yeshim Deniz, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Elizabeth White

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Containers Expo Blog, SDN Journal, @DevOpsSummit

@CloudExpo: Article

How to Save Money While Doing Green IT

Power consumption is a major cost driver for cloud service providers

There have been a flurry of "green cloud" announcements recently, and that got us thinking about the relationship between green IT and saving money. Green is also the color of money, after all, and companies are discovering that reducing data center costs leads to substantial green benefits. The cloud takes cost reduction and green even further.

In the first announcement, IBM continues to innovate in cloud and in green, and it has patented technology for distributing compute workloads for cloud computing in a way that reduces power consumption. I'd liken it to a load balancer, but instead of trying to reduce response times, they're trying to reduce power utilization overall. Now, it's really interesting because this is not just a green initiative but it is also a cost-savings opportunity for cloud service providers.

Power consumption is a major cost driver for cloud service providers. Often, it's pay-as-you go for storage, for compute, even for bandwidth. But no cloud provider is really charging for power utilization. This is a way for cloud service providers to reduce their sunk cost and improve their margins without having to charge the customers more. It's green, but it's also green for your wallet.

Our own experience in running data centers and providing cloud services bears this out. Every time we were greener, it was most of the time because we reduced consumption, and reduced consumption is reduced cost. This set us up for some really interesting conversations with executives because we had a story for each of them. For the chief sustainability officer, the conversations with her were around the carbon reduction. The conversations with the CFO were around the cost reductions. But this is just different ways of looking at the same story-it's both green and cost reduction.

Check out this recent Techviews Unplugged video on YouTube for more on saving money while being green.

More Stories By Jeffrey Abbott

Jeff is part of Tata Consultancy Services Digital Software and Solutions group, as a lead evangelist for its IoT analytics platform solutions for smart cities, smart retail, smart banking, smart comms, and other areas.

Prior to TCS, Jeff was part of EMC’s Global Services division, helping customers understand how to identify, and take advantage of opportunities in Big Data, IoT, and digital transformation. Jeff helped build and promote a cloud-based ecosystem for CA Technologies that combined an online community, cloud development platform, and e-commerce site for cloud services and spent several years within CA’s Thought Leadership group, developing and promoting content and programs around disruptive trends in IT. Prior to this, Jeff spent 3 years product marketing EMC, as well as a tenure Citrix, and numerous hi-tech marketing firms – one of which he founded with 2 former colleagues in 1999. Jeff lives in Sudbury, MA, with his wife, 2 boys, and dog. Jeff enjoys skiing, backpacking, photography, and classic cars.

@DevOpsSummit Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will detail these pain points and explain how cloud can address them.