Welcome!

@DevOpsSummit Authors: Yeshim Deniz, Flint Brenton, Liz McMillan, Elizabeth White, Pat Romanski

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Containers Expo Blog, SDN Journal, @DevOpsSummit

@CloudExpo: Article

How to Save Money While Doing Green IT

Power consumption is a major cost driver for cloud service providers

There have been a flurry of "green cloud" announcements recently, and that got us thinking about the relationship between green IT and saving money. Green is also the color of money, after all, and companies are discovering that reducing data center costs leads to substantial green benefits. The cloud takes cost reduction and green even further.

In the first announcement, IBM continues to innovate in cloud and in green, and it has patented technology for distributing compute workloads for cloud computing in a way that reduces power consumption. I'd liken it to a load balancer, but instead of trying to reduce response times, they're trying to reduce power utilization overall. Now, it's really interesting because this is not just a green initiative but it is also a cost-savings opportunity for cloud service providers.

Power consumption is a major cost driver for cloud service providers. Often, it's pay-as-you go for storage, for compute, even for bandwidth. But no cloud provider is really charging for power utilization. This is a way for cloud service providers to reduce their sunk cost and improve their margins without having to charge the customers more. It's green, but it's also green for your wallet.

Our own experience in running data centers and providing cloud services bears this out. Every time we were greener, it was most of the time because we reduced consumption, and reduced consumption is reduced cost. This set us up for some really interesting conversations with executives because we had a story for each of them. For the chief sustainability officer, the conversations with her were around the carbon reduction. The conversations with the CFO were around the cost reductions. But this is just different ways of looking at the same story-it's both green and cost reduction.

Check out this recent Techviews Unplugged video on YouTube for more on saving money while being green.

More Stories By Jeffrey Abbott

Jeff is part of Tata Consultancy Services Digital Software and Solutions group, as a lead evangelist for its IoT analytics platform solutions for smart cities, smart retail, smart banking, smart comms, and other areas.

Prior to TCS, Jeff was part of EMC’s Global Services division, helping customers understand how to identify, and take advantage of opportunities in Big Data, IoT, and digital transformation. Jeff helped build and promote a cloud-based ecosystem for CA Technologies that combined an online community, cloud development platform, and e-commerce site for cloud services and spent several years within CA’s Thought Leadership group, developing and promoting content and programs around disruptive trends in IT. Prior to this, Jeff spent 3 years product marketing EMC, as well as a tenure Citrix, and numerous hi-tech marketing firms – one of which he founded with 2 former colleagues in 1999. Jeff lives in Sudbury, MA, with his wife, 2 boys, and dog. Jeff enjoys skiing, backpacking, photography, and classic cars.

@DevOpsSummit Stories
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a member of the Society of Information Management (SIM) Atlanta Chapter. She received a Business and Economics degree with a minor in Computer Science from St. Andrews Presbyterian University (Laurinburg, North Carolina). She resides in metro-Atlanta (Georgia).
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to change their culture and cultures are very hard to change. To paraphrase Peter Drucker, "culture eats Agile for breakfast." Successful approaches are opportunistic and leverage the power of self-organization to achieve lasting change.