Click here to close now.


@DevOpsSummit Authors: JP Morgenthal, Dana Gardner, Anders Wallgren, Tim Hinds, PagerDuty Blog

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, IoT User Interface, Agile Computing, @DevOpsSummit

Microservices Expo: Article

Will These Five Websites Make the Same Mistake Twice During the Big Game?

You spend $4 million on a 30-second ad but you can’t get your website working?

It's that time of the year again where millions of football fanatics (and non-fanatics) will be gathered around their TV watching the biggest match of the season, Denver Broncos vs. Seattle Seahawks. Last year the big game reached over 108 million Americans, the third most watched television event in U.S. history.

But what many people probably don't know is that the biggest football game of the season also crashed a ton of websites. That's right, websites. When interested customers went online to claim a promotion or to simply check out a product after the ad they were often welcomed by, "Website down for maintenance."

Really? You spend $4 million on a 30 second ad but you can't get your website working?

Customers weren't too happy about this and gladly expressed their frustration via social media.

In an article posted by IT-World, some reasons why the following websites failed were due to performance issues including improperly integrated social media widgets, bloated images and the use of CDNs with variable performance hits. All really hard things to detect when your website doesn't go live until game day.

We've gathered together five brands whose websites crashed last year. Will they make the same mistake twice? Read on to hear our thoughts.

1. Coca-Cola

In 2013, Coca-Cola decided to put the fate of their big game advertising in the hands of their customers. "The Chase" was meant to be a revolutionary interactive ad aimed to get people onto Coke's website to cast a vote. But the ad was dubbed a swing and a miss by Huffington Post, when people tried to vote Coke's website load time drastically increased causing the entire website, specially made for this advertisement, to crash.

This year Coca-Cola, might be ditching the interactive ad approach after the horrible experience last year. According to MarketingWeek, Jonathan Mildenhall, VP of global advertising and content excellence, tweeted scenes from the commercial shoot of roller skaters and tap dancers. He explains the ad will showcase the American story and Coke's role within that story.

Will Coca-Cola's website crash this year?
We're saying probably not.

Coca-Cola has clearly struggled with the interactive ad approach. What they didn't do (and should have done last year) was load test their specially designed website under geo-realistic load to stress test and discover any issues they might have had before the ad aired. This year we believe they will avoid the interactive ad approach and stick to a more traditional ad, bypassing the need for consumers on their site all at once.

2. Sodastream

Last year was Sodastream's first big game advertisement. The 30 second ad, which was not the original version that was banned by the NFL, caused enough hype about the product to crash their website.

This year they've hired Miss Scarlett Johansson to endorse their product. According to the New York Post, Sodastream released a teaser video starring Johansson on YouTube that caused a 700% increase in consumer interest toward the brand.

So, what will happen this year?

Will Sodastream's website crash this year?
Yes, absolutely.

Why? Scarlett Johansson.

If the teaser video is already generating a 700% jump in consumer interest then it's pretty safe to say Sodastream's website will get some major traffic on February 2nd. Sodastream, we hope you are ready.

3. Audi

Last year, the German car brand took to a familiar American coming of age event: prom night. The story focuses on a boy going to prom alone and how with his dad's Audi makes the night an unforgettable one (spoiler alert: he gets the girl and the car.)

The commercial landed on multiple top funniest commercial lists on YouTube, but the ad actually caused Audi a little stress. The ad significantly decreased the performance speed of their own website, not quite crashing the site entirely but enough to affect the performance of the website for people to notice.

Funny prom commercial, we blame you.

This year the car company is buying one advertising slot for a commercial premiering the Doberhuahua, an odd looking dog who will help promote the new Audi A3. For their teaser video, Sarah McLachlan makes an appearance as an advocate for the misunderstood dog.

The Doberhuahua

Will Audi's website crash this year?
We're not sure on this one.

The Doberhuahua seems a little odd for a car commercial, but it might just be odd enough to drive people to the website. We know their website will definitely fail if they haven't built it right.

But Audi might be following the same trend as last year, a horrible performance crash which won't be good, seeing as people are willing to visit a competitors website instead. According to Google engineers even 400 milliseconds (the blink of an eye) is too long to keep visitors waiting.  "Subconsciously, you don't like to wait," says Arvid Jain, a Google engineer. "Every millisecond matters."

Even if Audi's website is 250 milliseconds slower than a competitor, visitors will opt to spend more time on the competitors website. Something, you don't want happening on game day.

4. Axe

Axe went big last year and sent 25 of their fans to space. Really. The 30 second commercial was designed for interested viewers to enter for their chance to win a ride into space. Using their specially designed website,, viewers could submit their entry but the website only had 88% uptime for the night and the company's homepage had 93% uptime.

Houston we have a problem.

This year Axe will reveal a 30 second commercial, depicting a series of soldiers and tyrants turning towards love. Talk about a powerful message.

Will Axe's website crash this year?
It seems like Axe has shifted away from the interactive ad approach, probably because of the poor lack of performance from their carefully crafted website. Well, that's what they get for not load testing their website prior to the release of their ad.

So we are saying, no the ad won't crash their website since there probably won't be a huge surge of traffic hitting their site.

5. Calvin Klein

Oh, mister Klein. The infamous and often controversial designer put a risque ad out last year with a single male underwear model flexing his impeccable body.

And apparently enough people loved this ad to go over the Klein's website to check out more scantily dressed models. But soon after the commercial aired the website crashed, causing a lot of angry Tweets from consumers.

Will Calvin Klein's website crash this year?
There's actually no saying if the designer has bought an ad this year. But our prediction is if they have bought ad space then their website will certainly crash again. Let's be honest, people who visit the website aren't checking out the ‘product' now, are they?

We can prevent this.
The upside of this big game website crashing phenomenon is that it's completely preventable.

We are hoping this year these companies have figured out how to invest in their websites in a way that is commensurate with the investment they are making in purchasing the ad space. Sure the disconnect between business and IT can always be blamed to some extent, but once you've had a crash from a big promotion in the past, there really isn't an excuse for not at least acknowledging the work that needs to be done to ensure it doesn't happen again.

We know it isn't easy...coming up with a realistic load test that combines the process and tools to accurately incorporate considerations for infrastructure, expected traffic volumes/concurrency/click paths, user location, devices, network conditions etc. isn't usually easy...or cheap for that matter. But at $4 mill for a 30 second spot isn't it worth making sure you get the benefits of all that traffic? For those of you who don't have the time or skill, you might want to look into getting a testing service package to have consultants write and perform these tests for you. You'll likely also appreciate not having to deal with the angry mob of customers firing their complaints via Twitter too.

For more information on load-testing check out our blog post.

More Stories By Tim Hinds

Tim Hinds is the Product Marketing Manager for NeoLoad at Neotys. He has a background in Agile software development, Scrum, Kanban, Continuous Integration, Continuous Delivery, and Continuous Testing practices.

Previously, Tim was Product Marketing Manager at AccuRev, a company acquired by Micro Focus, where he worked with software configuration management, issue tracking, Agile project management, continuous integration, workflow automation, and distributed version control systems.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@DevOpsSummit Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which was later acquired by OANDA. He was also an early employee of server performance-monitoring company...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall ...
Cloud computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity. At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation extends well beyond technology, however, as companies must rethink their organizational structure, m...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
OpsHub, Inc. has announced enhanced support for DevOps and Migration for both Team Foundation Server and Visual Studio On-line in a heterogeneous environment. With added support for build and release entities in OpsHub Integration Manager (OIM) Microsoft customers can now leverage Visual Studio build and release services to manage DevOps processes in a heterogeneous environment. With the enhanced support customers can manage the DevOps process in Team Foundation Server while undertaking activities in heterogeneous tools as a part of the automated process.
Actifio is powering new application development and testing services from Net3 Technologies (N3T), a managed cloud services provider. N3T's new Symmetry DevOps™ service builds on its existing Palmetto Virtual Data Center (PvDC) Cloud services for data backup and disaster recovery (DR) based on the Actifio Copy Data Virtualization platform. Previously, N3T's data protection and DR services were challenged by overlapping and inefficient legacy hardware and software platforms from multiple vendors, which meant higher costs in licensing and management overhead, and difficulty in responding rapi...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
IBM has announced a new cloud-based service that enables developers to automatically translate cloud and mobile apps into the world's most-spoken languages. IBM Globalization Pipeline, now available in beta on Bluemix, IBM's Cloud platform, rapidly opens up new global markets to companies without requiring them to rebuild or redeploy their apps. The beta version will support English as the base language and nine additional languages including: French, German, Spanish, Brazilian Portuguese, Italian, Japanese, Simplified Chinese, Traditional Chinese, and Korean.
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists looked back at what DevOps has become, and forward at what it might create next.
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly spreads the knowledge of innovators through its technology books, online services, research, and tech conferences. An active participant in the technology community, O'Reilly has a long history of advocacy, meme-making, and evangelism.
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show how to distribute them to any kind of consumer, being it a customer or a data center.
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Webair, a leading provider of Cloud Hosting, Colocation and Managed solutions, today announces that its Chief Technology Officer, Sagi Brody, will speak at Cloud Expo 2015 Silicon Valley, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2015 Silicon Valley is a world-class conference that brings together thought-leaders and cutting edge practitioners in the cloud / utility computing, Big Data, Internet of Things (IoT), Software-Defined Data Center (SDDC), DevOps and Web Real-Time Communication (WebRTC) space, which, in addition to prest...
DevOps is a software development method that places emphasis on communications between Software Engineering, Quality Assurance and IT Operations (SEQAITO ) with the goal to produce software and services to improve, increase the operational performance for the Enterprise. Communications is key not only between the SEQAITO team members but also the communication between the applications and the SEQAITO team. How can an organization provide the human communication and the application communication to the SEQAITO team to ensure the successful development, deployment of the application?, the Predictive ELK (Elasticsearch, Logstash and Kibana) log analytics cloud service company, announced today that it was chosen to speak at DevOps Summit, which will take place on November 3-5 in Santa Clara, California. will explore the entire process that we have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. We will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the architectur...