Welcome!

DevOps Journal Authors: Elizabeth White, Sematext Blog, Lori MacVittie, Jason Bloomberg, Jackie Kahle

Related Topics: Big Data Journal, SOA & WOA, Virtualization, Cloud Expo, SDN Journal, DevOps Journal

Big Data Journal: Article

Shots Across the Data Lake

Big Data Analytics Range War

Range Wars
The settling of the American West brought many battles between ranchers and farmers over access to water. The farmers claimed land near the water and fenced it to protect their crops. But the farmers' fences blocked the ranchers' cattle from reaching the water. Fences were cut; shots were fired; it got ugly.

About a century later, with the first tech land rush of the late1980s and early '90s - before the Web - came battles between those who wanted software and data to be centrally controlled on corporate servers and those who wanted it to be distributed to workers' desktops. Oracle and IBM versus Microsoft and Lotus. Database versus Spreadsheet.

Now, with the advent of SoMoClo (Social, Mobile, Cloud) technologies and the Big Data they create, have come battles between groups on different sides of the "Data Lake" over how it should be controlled, managed, used, and paid for. Operations versus Strategy. BI versus Data Science. Governance versus Discovery.  Oversight versus Insight.

The range wars of the Old West were not a fight over property ownership, but rather over access to natural resources. The farmers and their fences won that one, for the most part.

Those tech battles in the enterprise are fights over access to the "natural" resource of data and to the tools for managing and analyzing it.

In the '90s and most of the following decade, the farmers won again. Data was harvested from corporate systems and piled high in warehouses, with controlled accessed by selected users for milling it into Business Intelligence.

But now in the era of Big Data Analytics, it is not looking so good for the farmers. The public cloud, open source databases, and mobile tablets are all chipping away at the centralized command-and-control infrastructure down by the riverside.  And, new cloud based Big Data analytics solution providers like BigML, Yottamine (my company) and others are putting unprecedented analytical power in the hands of the data ranchers.

A Rainstorm, Not a River
Corporate data is like a river - fed by transaction tributaries and dammed into databases for controlled use in business irrigation.

Big Data is more like a relentless rainstorm - falling heavily from the cloud and flowing freely over and around corporate boundaries, with small amounts channeled into analytics and most draining to the digital deep.

Many large companies are failing to master this new data ecology because they are trying to do Big Data analytics in the same way, with the same tools as they did with BI, and that will never work. There is a lot more data, of course, but it is different data - tweets, posts, pictures, clicks, GPS, etc., not RDBMS records - and different analytics - discovery and prediction, not reporting and evaluation.

Successfully gleaning business value from the Big Data rainstorm requires new tools and maybe new rules.

Embracing Shadows
These days, tech industry content readers frequently see the term "Shadow IT" referring to how business people are using new technologies to process and analyze information without the help of "real IT".  SoMoClo by another, more sinister name.  Traditionalists see it as a threat to corporate security and stability and modernists a boon to cost control and competitiveness.

But, it really doesn't matter which view is right.  Advanced analytics on Big Data takes more computing horsepower than most companies can afford.  Jobs like machine learning from the Twitter Fire Hose will take hundreds or even thousands of processor cores and terabytes of memory (not disk!) to build accurate and timely predictive models.

Most companies will have no choice but to embrace the shadow and use AWS or some other elastic cloud computing service, and new, more scalable software tools to do effective large scale advanced analytics.

Time for New Rules?
Advanced Big Data analytics projects, the ones of a scale that only the cloud can handle, are being held back by reservations over privacy, security and liability that in most cases turn out to be needless concerns.

If the data to be analyzed were actual business records for customers and transactions as it is in the BI world, those concerns would be reasonable.  But more often than not, advanced analytics does not work that way.  Machine learning and other advanced algorithms do not look at business data. They look at statistical information derived from business data, usually in the form of an inscrutable mass of binary truth values that is only actionable to the algorithm.  That is what gets sent to the cloud, not the customer file.

If you want to do advanced cloud-scale Big Data analytics and somebody is telling you it is against the rules, you should look at the rules.  They probably don't even apply to what you are trying to do.

First User Advantage
Advanced Big Data analytics is sufficiently new and difficult that not many companies are doing much of it yet.  But where BI helps you run a tighter ship, Big Data analytics helps you sink your enemy's fleet.

Some day, technologies like high performance statistical machine learning will be ubiquitous and the business winners will be the ones who uses the software best.  But right now, solutions are still scarce and the business winners are ones willing to use the software at all.

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

@DevOpsSummit Stories
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web.
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the value of DevOps behaviors, tools and processes. She states: "DevOps is not only hot it's the approa...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps becomes essential for any ambitious enterprise today.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additionally, the school sought a partner to provide OpenStack infrastructure deployment and operations expert...
Our expectations for buying all sorts of consumer goods has gone through a radical transformation we now take for granted. Why should we not expect this same level of service from IT businesses? We accept the status quo for how software delivery exists today but would reject it without hesitation if it were applied to pretty much any other online consumer experience. Take pizza delivery as an example. Fifteen years ago ordering a pizza meant trying to choose an item from a grease-stained menu somebody shoved under your door. You'd make a phone call and end up speaking to somebody who sounded ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AppDynamics, the application intelligence leader for software-defined businesses, announced the general availability of the AppDynamics Fall '14 Release. Serving the combined needs of IT and business teams across the enterprise, the latest release provides a comprehensive view across all aspects of digital performance in ultra large scale deployments. AppDynamics delivers Application Intelligence by building out advanced capabilities across the key areas of analytics, unified monitoring and DevOps. The Fall '14 Release of the AppDynamics Application Intelligence platform introduces: powe...
In addition, Tesora adds the popular enterprise distribution from Mirantis to the Tesora OpenStack Database Certification Program ensuring compatibility with both NoSQL and SQL database management systems on Trove and eliminating the headache of enterprises having to test integration on their own. "We're providing Mirantis customers with the most production-ready OpenStack Trove implementation, saving the work and time necessary to ensure compatibility," said Ken Rugg, CEO of Tesora. "Working with Mirantis, we are realizing the potential of different technologies coming together as part of ...
Docker containerization is gaining rapid popularity with Software-as-a-Service (SaaS) developers because of clear benefits such as simplified and continuous app delivery. Enterprise developers also want to leverage Docker for easy provisioning and efficient testing, but IT has unique needs that Docker does not solve out-of-the-box, such as security and access control, supporting heterogeneous infrastructure, apps and app stacks, backup and recovery, visibility and monitoring, and integration. However, if enterprise IT does not provide Docker, their developers will get Docker via public service...
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business Application underlines the value Operational Intelligence delivers to our customers.”
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"We're providing Mirantis customers with the most production-ready OpenStack Trove implementation, saving the work and time necessary to ensure compatibility," said Ken Rugg, CEO of Tesora. "Working with Mirantis, we are realizing the potential of different technologies coming together as part of the OpenStack ecosystem, and giving enterprises the most complete and reliable OpenStack Trove available today." "We are seeing great interest in OpenStack as an enterprise private cloud platform, and database as a service with Trove is important to the project," said Boris Renski, chief marketing ...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and Care Packs. As a trusted supplier, CBS guarantees quality controlled stock levels thanks to an Auto...
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps becomes essential for any ambitious enterprise today. This Lunchtime Power Panel at DevOps Summit (http:/...
Joint products enable enterprises to protect their databases with Data Masking and provide controls over their environment with Enforced Version Control