Click here to close now.




















Welcome!

@DevOpsSummit Authors: Elizabeth White, Trevor Parsons, Mike Kavis, Liz McMillan, XebiaLabs Blog

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Cloud Security, @BigDataExpo, @ThingsExpo

@CloudExpo: Article

What Cloud Startups Need to Know About Hunting Elephants

Large companies have several sets of requirements for solution providers that differ from smaller companies

"Cloud computing" is more than just a buzzword - it has transformed the tech industry. Having been in the business of building enterprise infrastructure for over 15 years, I've had the opportunity to witness how cloud has altered the landscape, including most recently at my company, Nexgate. It has not only ushered in a radical wave of innovation, but has also created new business models. The easily accessible and inexpensive nature of its on-demand structure has both paved the way for the rapid launch of new technologies and enabled the growth of businesses.

Yet, as with any technology, it also has its limits and risks, especially for cloud startups. If not configured well, cloud doesn't necessarily fit hand-in-hand with the needs of large enterprises. While the benefits of gaining a big customer are certainly obvious, the demands of doing so are not talked about nearly as frequently, despite that both are important. Hunting elephants is a dangerous game if you're a mouse.

Large companies have several sets of requirements for solution providers that differ from smaller companies, which aren't as concerned about security and scalability. Whereas the size of smaller companies doesn't require a focus on mitigating the risk of a high profile security breach or managing complex systems on a mass scale, for larger companies, these concerns are very real. Hence, it's not enough to just have a great product to engage on an enterprise level - large companies have dedicated security teams and requirements that you as a vendor need to work with to close the deal.

Having a disaster recovery plan in place is one of the first steps to becoming enterprise ready. Any sizeable organization is going to want assurance that in the event of a crisis, any lapse in the service you provide is going to be as brief and as painless as possible. And, furthermore, that enterprise is going to want proof to back up that assurance. That proof is called a disaster recovery plan. A disaster recovery plan specifies how your company intends to mitigate the risk of an incident resulting in downtime, as well as the processes in place for remediating and recovering from one. Given organizations' increasing dependency on information technology to run their operations, the more critical your product is to the day-to-day functioning of an enterprise, the more you must demonstrate this competency.

Creating and maintaining a disaster recovery plan is no simple task. Each employee should be trained in his or her role and responsibility in the event of a crisis or outage, and the plan should be documented and tested to ensure continuity of procedures and availability of essential resources in the event of a disaster. Your plan should specify easily executable and repeatable procedures for recovering and repairing any damaged IT resources and restoring them to operation as rapidly as possible. Be sure to include a summary of the critical assets and services, their recovery objectives, and recovery priorities, in addition to the contact information for disaster support agencies and a secondary data center service provider or other temporary means of providing service.

Security policy and practices are another prerequisite for navigating a large corporate environment. Without demonstrating the security of your product, you've effectively lost your seat at the table with enterprise companies. In today's tech-saturated world, an information security breach, hack, or hijack can cost thousands of dollars - not to mention inestimable damage to brands and consumer trust. This means an even greater burden of proof lies on vendors (and their cloud providers) as far as security is concerned to prevent such an event from happening. For example, if you're storing data on behalf of customers, are they encrypted in your database? Do you have strong access policies? Are your employees trained and certified when it comes to securing both corporate and personal accounts? If you're a web-based app, do you use a web app firewall (WAP)? Do you have IP and firewall restrictions in place from a cloud security service like Dome9? And what level of security does your cloud provider (e.g., Amazon Web Services) provide? The answers to these questions can help you structure your security policy and practices in alignment with enterprise needs.

To augment these policies and practices, you should also implement security review and testing. Policy and procedures are critical, but without confirmation and review of their execution, they only live in theory. For this reason, implementing internal and external reviews to ensure that your company, your employees, and your partners are all following your policy is critical. Ultimately, you should be able to show that you've created a process that's being applied day-to-day, which is sufficient enough to hold off socially engineered attacks and risks from phishing and malware, among other threats to your security. Allowing for third-party penetration testing is a great strategy to demonstrate your security capacity in this way. The more you can verify the process and results of that testing, the more you can prove to an enterprise that your product is effective and safe for use on a large scale.

Working with enterprise certainly has massive upsides, but with those benefits inherently comes a higher level of skepticism, scrutiny, and caution. Expect to have to prove that you can support sophisticated systems on a large scale, not only in terms of operation but also when it comes to appropriate processes, documentation, and security. The more you can anticipate enterprise needs and have the necessary procedures in place right out of the gate, the greater the level of confidence larger organizations will have in your company, and the better you can serve your customers.

For additional information about making your organization enterprise ready, check out these resources:

  1. Disaster Recovery Journal Sample Plans
  2. Cloud Security Alliance (CSA) Security Guidance
  3. AWS Security Center

More Stories By Rich Sutton

Rich Sutton is co-founder and CTO at Nexgate, a cloud-based social media compliance and security solution. Along with holding multiple patents, he has more than 15 years of experience in enterprise software and application development experience. Prior to working at Nexgate, Rich led a 50+ person engineering team building Websense’s web security product portfolio and also held senior management and technical positions at Symantec, 8e6 Technologies (now Trustwave), and eFunds (now Fidelity) building everything from SaaS applications to high-throughput network appliances, client security software, and mobile applications.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@DevOpsSummit Stories
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean, destroying it completely when you log out. If you wish to store your data, the solution will inclu...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software development and delivery pipelines. Software Defined Networks (SDNs) turns the network into a flexible confi...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applications to the cloud, but smart organizations are actually reporting an improved security posture, accel...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practical, powerful, and insanely valuable asset to enterprises. You may call it DevSecOps, or SecDevOps...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction...
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmonitor to accurately reflect the operations monitoring features it provides,” says Kevin Barnes, Presi...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery cycles and a poor customer experience.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rather than mimicking legacy server virtualization workflows and architectures.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approach. NoOps enables developers to deploy, manage, and scale their own code, creating an infrastructure...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for diverse candidates and taking feedback from the audience on their experiences with encouraging diver...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will demonstrate examples of...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usage of their services for licensing and billing purposes? In his session at 16th Cloud Expo, Delano ...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block - and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming onto the cloud hosting scene over 10 years ago. So, what has changed? In his session at 16th Cloud Ex...
XebiaLabs has announced that XL Deploy, its Application Release Automation software, has received certification of its integration with ServiceNow. With XL Deploy from XebiaLabs, ServiceNow users can now easily automate the application deployment process so releases can occur in a repeatable, standard and efficient way leading to faster delivery of software at enterprise scale. XL Deploy also enables companies to reduce the risk of release failures, while providing comprehensive reporting and supporting IT compliance. Certification by ServiceNow signifies that XL Deploy has successfully co...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mockups and enhance them all the way through functional prototypes, to final working applications. Learn ...
Automic has been listed as a representative ‘established and active vendor’ in Gartner’s recent Market Guide for Application Release Automation (ARA) Solutions. Gartner has defined categories of ‘established and active’, ‘evolving’ and ‘emerging’ and categorized vendors accordingly. Automic views the growing global DevOps market as a strategic area of focus for the business. The ARA market is, “Driven by growing business demands for rapid (if not continuous) delivery of new applications, features and updates.” Furthermore, “enterprise infrastructure and operations (I&O) leaders invest in ARA...