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Plexxi Pulse – Vote for OpenStack

The OpenStack Summit session voting is officially open, and Plexxi has two sessions in the running. Check out sessions from Nils Swart, The Future of OpenStack Networking, and Derick Winkworth, Group Policies for Neutron and evolving the abstraction model to merge with OpenDaylight, and get your votes in. In our video of the week, Dan Backman explains how the Plexxi Pod Switch Interconnect has increased the size of our product portfolio and looks at the differences between the switching platforms. Check out our video of the week and a few of my reads in the Plexxi Pulse – enjoy!

Eric Krapf, contributor to No Jitter, discusses how the communications industry is embracing SDN more and more as evident by Microsoft and HP’s use of a Lync API that can connect the communications servers with the controllers in an SDN architecture. This article has a great discussion, even though it’s not surprising that SDN is relevant in communications. If you think of communications as just another application of the network, then the idea that SDN will enable app-network exchanges is a natural extension of the technology. The issue is that people don’t frequently think of SDN as enabling app-network collaboration. It has gotten a fairly narrow definition around controllers and OpenFlow, which misses the point of abstractions and workload delegation. This article provides a very practical example of what can be done and highlights how SDN doesn’t need another 3 years to make an impact.

Jude Chao, editor at Enterprise Networking Planet, says more mergers and acquisitions will occur in the networking industry in 2014 according to a report released by PricewaterhouseCoopers (PwC) this week. Jude says SDN is a major factor driving this industry shift. I agree with the underlying premise – that there will be consolidation. A small number of networking hardware and software players will get acquired and several startups will fail to pick up traction and lose out on subsequent rounds of funding. I also believe a few smaller vendors will break out as independent players. Interestingly, the action will be in the periphery as well. Analytics, monitoring tools, data collection, DevOps, and even point solutions for niche applications will do well, and a round of change for the VARs will occur. Deploying SDN will mean a shift in business models, and not all VARs will make the leap. Much of this industry shift is not necessarily tied to commodity hardware, because the underlying being hardware cheap is not that big of a driver for industry consolidation. Differentiation already exists in the software today, even if pricing favors hardware.

The Register’s Jack Clark discusses the “seismic shifts” in networking and focuses on a quote from AT&T’s head of technology and network operations, John Donovan, in an interview with the Wall Street Journal, saying that the telco’s Supplier Domain Program 2.0 saves money. The networking industry has had good margins for a long time. This isn’t because of the hardware being intelligent or not. It’s because there hasn’t been much competition. The thousands of features that get deployed mean that the number of functionally equivalent devices for a particular spot in the network is small. With little competition, pricing stays high. Things like SDN are important for two reasons: first, they reset the architecture to some extent, which reduces the power of all those legacy features, and second, it helps automate workflow. The first point increases competition and drives prices down. The second addresses the bigger cost issue: managing all the devices. Ultimately, Cisco will drop their prices as competition heats up. They will be a player in the future of AT&T, just maybe not to the same extent they are today. But the real battle is going to be over long-term OpEx reduction. Merely making a cheaper switch doesn’t address that. If AT&T just wanted the same network they have today at lower prices, they would put pricing pressure on Cisco. This is about something much larger.

Blogger Ethan Banks contributed an article in Network Computing about how Ethernet switches and the purchasing process have changed in the last few years. He says buyers today “must learn a variety of technical nuances that set switches apart from one another, match those capabilities to their organization’s needs, and then move ahead to a purchase.” After reading this post, I wonder what the role of off-box capabilities will be in Ethernet switch selection in the future. SDN is about workflow automation. People interested in that will also key in on things like orchestration and DevOps. It could be that on-box support for what ultimately ends up being off-box functionality will matter more. I only mention this because I suspect that people will need to broaden their selection criteria beyond the box to include things like Puppet or Chef integration or even OpenDaylight support. It will take a confusing process and make it potentially even tougher in the short term. Those customers with a more solid grasp of current and future strategy will be in a better position to make these types of decisions.

ReadWrite contributor Jonathan Crane explains how the IT department will make important strides toward driving innovation and growth in 2014. Jonathan analyzes a recent Gartner that predicted numerous developments that will greatly impact the IT function across mobile device management, hybrid cloud integration and SDN. One of the things that becomes necessary in an infrastructure environment that is orchestrate as a whole and in support of the applications is the expression of application requirements in application terms. Basically, to operationalize things, someone has to be able to capture what is important across the infrastructure. This cannot be specified in networking language or compute language. It has to be expressed relative to the application. The various infrastructure systems then need to translate the requirements into underlying behavior. I mention this because someone has to own the application abstraction. That would seem to fit with your definition of the OM. And then the OM would translate (or facilitate the translation of) the application requirements into underlying configuration primitives. This obviously has to be done through data models and APIs; a manual translation would leave us where we are today. The question people need to be asking then is: who is defining the abstractions? And what tools do I need to use them? This is where open source projects like OpenStack and OpenDaylight come into play. Anyone who is in an OM role (or wants to be) needs to be looking at these projects very closely to understand how to intersect their IT operations with the availability of management frameworks and controller architectures.

Mitch Wagner at Light Reading says according to a Forrester analyst, Cisco customers can stop purchasing the company’s switches and Cisco will still prosper. There will always be people who predict the demise of the incumbent. That might be hyperbole, but there will certainly be headwinds. I don’t think Cisco is incapable of executing against an SDN strategy. They have proven they can develop products, and when in doubt, they have mastered the strategic acquisition. SDN, however, is a new architecture. The new architecture reduces the need for the tomes of legacy features that have made it exceedingly difficult to get off the Cisco drug. With a new architecture, you get a more level playing field with lower barriers to entry. It’s the increased competition that will whittle away share. Will it be 20 or 30 points? Probably not, but you could see a significant share movement over the next 3-5 years.

Tom Hollingsworth, the Networking Nerd, says SDN vendors are creating an event horizon, which is a boundary beyond which events no longer affect observers or the point of no return for things falling into a black hole. If SDN enables bidirectional communication between the apps and the network, it stands to reason that you would begin to architect each of them differently. Obviously you must start with making it possible; no one will change anything if there is no support for it, but you create applications that take advantage of network information. Imagine massive data replication jobs. If they are not time critical, you could schedule them and create pipes across the network. You could serve content from caches that were less congested. You could do things like variable bit rate for mobile connections that are shifting from 3G to Edge and back to LTE on a train ride. Ultimately, I agree with the premise of this post. I don’t think the future is overlays that are completely agnostic to the underlying network. I think there will be a desire to pin the overlays to the physical infrastructure and allow for the dynamic optimization of the physical transport to suit whatever is happening on the overlay.

 

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More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@DevOpsSummit Stories
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. His expertise is in automating deployment, management, and problem resolution in these environments, allowing his teams to run large transactional applications with high availability and the speed the consumer demands.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and controlling infrastructure. The rise of Site Reliability Engineering (SRE) is part of that redefinition of operations vs development roles in organizations.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big Data are challenging the existing design patterns of the Data Center. The increase in complexity of managing legacy systems alongside new systems is beyond the ability of most IT departments. This leads to multiple tiers of storage and high economic costs, during a time in which IT is expected to do more with less.
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He will explain how automation, orchestration and governance are fundamental to managing today’s hybrid cloud environments and are critical for digital businesses to deliver services faster, with better user experience and higher quality, all while saving money.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the application economy. With CA software at the center of their IT strategy, organizations can leverage the technology that changes the way we live - from the data center to the mobile device. CA's software and solutions help customers thrive in the new application economy by delivering the means to deploy, monitor and secure their applications and infrastructure.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to overcome the challenges of monitoring S3 and RDS. This presentation will provide an overview of necessary Amazon Lambda concepts and discus how to integrate the monitoring data with other tools.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 developers, designers, quality assurance engineers, project managers in house, specializing in the world-class mobile and web development.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we've helped public, private and nonprofit organizations implement technology solutions that speed and simplify their operations. As one of the fastest growing IT solution providers in the country, we have gained a reputation for effortless implementations with relentless follow-through and enduring support.
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. He also demonstrated deployment of a CI/CD pipeline using container management, as well as show how to deploy a containerized application through a continuous delivery pipeline.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Israel.
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient data access across cloud and on-premises boundaries - with all the advantages of public IaaS everywhere.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emerging startups to Fortune 1000 companies.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emerging startups to Fortune 1000 companies.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taught by faculty actively working in their field of expertise, providing students with skills that can be applied immediately. The new MS in Business Analytics, like most of its programs, is available fully online or in-person in downtown SF.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate communication between multiple instances by using an additional message broker.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.