Click here to close now.

Welcome!

@DevOpsSummit Blog Authors: Elizabeth White, VictorOps Blog, Liz McMillan, Tom Lounibos, Ruxit Blog

Blog Feed Post

Target Market, Product Fit and other Sensible Things to Do

I find it interesting to see how we as a (sub) industry get into cycles of things that we think matter, or want to talk about. We are all influenced by each other and blog posts trigger new blog posts and a lively discussion ensues. What is interesting is that sometimes these come in from completely different directions.

The past few weeks there have been several discussions, blogs and other references that go back to the basics of product development, creating value and how we (that collective “we” again) love to put ideas and technologies on pedestals, gaze at them in amazement and perhaps even spend billions buying our own hype. At Plexxi we have regular self reflection periods where we examine what we have, what we have coming and how we believe that creates attractive, complete and valuable solutions. And this week there were several new articles, as well as some good oldies that attempt to point out those basics that matter more than just about anything else.

Cloudborat wrote this post with his distillation of solution fundamentals into 7 steps. There is no point arguing about how many steps something takes, but its hard to disagree with the most basics of the steps in the list:

  • talk to your target market
  • ask them if this problem is worth solving
  • listen to your customer

Everyone in our industry has real problems to solve. There are no perfect solutions, no perfect products, and things move fast enough that new problems show up each and every day that need to be solved. Finding the one problem your customer needs to have solved and is willing to change its buying behavior for is key. Customers will love new technology, will love the potential of what new technology can solve, but rarely spend real money on it unless it truly solves a problem very high on their pain list.

In a very widely referenced blog post, Marc Andreessen makes the point that the only thing that matters is product/market fit, being in a good market with a product that can satisfy that market. He wrote this as part of a multipart blog that articulates his guide to startups. No matter how awesome the product, how advanced the technology, if there is no market for the product you will fail. The product fit to the market trumps all other ingredients to a successful solution or company. It’s one of those things that sounds so obvious, but obviously is not.

The team that created “Slack” sent an internal memo that provided the company’s view on what they were and what they were not, what matters and what does not. It defines what the company stands for and offers a  great quote: “the best real, direct measure of ‘innovation’ is change in human behavior”. Effective products and solutions change the way we do things (for the better in most cases). Their use, the way they solve a problem transforms how we do things in our personal or professional life. There are easy examples like twitter and Facebook, and for us network folks, server virtualization and overlay networks fall into this category.

But when you look at networking as a whole, I struggle to find that innovation that has changed the way we have approached networking, changed the way we designed, built and operated networks. On his blog last week, Tom Nolle articulated several points from his surveys targeted at SDN (in whatever definition) has not passed the test of value, even if there was a clear definition of SDN. His most important point is his last point and relates back to points from the articles above: “… we just use SDN to produce the same Level 2/3 services we had before it ever came along”.

Whether you call it SDN or something different, there is a reason why we talk about devops as much as we do. While not everyone may recognize the work they do on a network on a daily basis as devops, those proprietary script machines and handy little tools could be so much more powerful when truly integrated with the network solution. What if VLAN configuration is not a task that needs to be applied to switches and ports, but could be articulated as a single network wide policy? What if an ethernet fabric just plain worked extremely well when you connect all the cables and created a few of these network wide policies? That would be transformational. That would change the way we (network folks) behave.

There is a reason why we break the normal L2 and L3 forwarding paradigms beyond just who controls the information. We don’t want to do the same in a different way. We want to allow for easy creation of network services and manage these services in a way that is trivial. We want to transform how ethernet fabrics are made. Not just for the sake of it, but to enable network services that are really hard to accomplish today that allow a true change in how we design, deploy and manage fabrics.

 

[Today's almost fun fact:  All of the clocks in the movie "Pulp Fiction" are stuck on 4:20. Almost true, in the "Bonnie Station" in the last scenes the clock is not set to 4:20.]

The post Target Market, Product Fit and other Sensible Things to Do appeared first on Plexxi.

Read the original blog entry...

More Stories By Marten Terpstra

Marten Terpstra is a Product Management Director at Plexxi Inc. Marten has extensive knowledge of the architecture, design, deployment and management of enterprise and carrier networks.

@DevOpsSummit Stories
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend the time metric, the DevOps cadence reinvents project scope, and cost metrics expand past software ...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal, Sr. Principal with CSC, and Mike Kavis, Vice President & Principal Cloud Architect at Cloud Techno...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect development with IT operations (mainly through the introduction of Automation) to support and amplify a...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. The problem is there are a lot of moving parts in these designs; this makes assuring performance com...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of DevOps with containers. In addition, he will discuss known issues and solutions for enterprise appl...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might slip up with the wrong focus, how to manage change and risk in all three areas, what is possible a...
Mashape is bringing real-time analytics to microservices with the release of Mashape Analytics. First built internally to analyze the performance of more than 13,000 APIs served by the mashape.com marketplace, this new tool provides developers with robust visibility into their APIs and how they function within microservices. A purpose-built, open analytics platform designed specifically for APIs and microservices architectures, Mashape Analytics also lets developers and DevOps teams understand which APIs are used most frequently, from what endpoints and by which paying customers, so they can p...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Sumo Logic has announced comprehensive analytics capabilities for organizations embracing DevOps practices, microservices architectures and containers to build applications. As application architectures evolve toward microservices, containers continue to gain traction for providing the ideal environment to build, deploy and operate these applications across distributed systems. The volume and complexity of data generated by these environments make monitoring and troubleshooting an enormous challenge for development and operations teams. The Sumo Logic Collector and Application for Docker now a...
IBM is delivering of enterprise class containers that make it easier for clients to deliver production applications across their hybrid environments. Containers give developers flexibility to build once and move applications without the need to rewrite or redeploy their code. IBM Containers, based on Docker and built on Bluemix, IBM's platform-as-a-service, provide a more efficient environment that enables faster integration and access to analytics, big data and security services. Enterprises will now be able to use the combination of IBM, Docker, Cloud Foundry and OpenStack to create a new ...
A broad coalition of industry leaders and users are joining forces to create the Open Container Project (OCP), chartered to establish common standards for software containers. Housed under the Linux Foundation, the OCP’s mission is to enable users and companies to continue to innovate and develop container-based solutions, with confidence that their pre-existing development efforts will be protected and without industry fragmentation. As part of this initiative, Docker will donate the code for its software container format and its runtime, as well as the associated specifications. The leader...
SYS-CON Events announced today that the "Second Containers & Microservices Conference" will take place November 3-5, 2015, at the Santa Clara Convention Center, Santa Clara, CA, and the “Third Containers & Microservices Conference” will take place June 7-9, 2016, at Javits Center in New York City. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Shippable has announced a new product line, Shippable Formations, along with major upgrades to its existing continuous integration platform, Shippable CI/CD. Together, these products help developers easily build, validate and deploy Docker-based applications into full-topology environments without writing any DevOps code. Empowering developers to ship code faster With CI/CD and Formations, Shippable is reinventing traditional DevOps with a developer-centric approach. Traditional DevOps relies on IT Automation tools that are expensive and need significant resources and code to make automati...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!