Welcome!

DevOps Journal Authors: Martin Etmajer, Elizabeth White, Pat Romanski, Noel Wurst, Denise Dubie

Related Topics: Cloud Expo, Java, Linux, Virtualization, Big Data Journal, OpenStack Journal

Cloud Expo: Article

OpenStack in Asia – Where Business Agility Trumps Cost Savings

Meeting business needs with speed is key for customers

Enterprise customers are frustrated with growing costs and limitations of traditional IT software. This problem is exacerbated when start-ups appear out of nowhere to compete with agile businesses powered by the cloud. To meet customers' needs, I have seen a number of legacy IT vendors extend the OpenStack cloud platform to give their customers a viable cloud computing operating system that does not lock customers in with a single provider and limited options.

Recognizing the growing popularity of OpenStack among enterprise developers, HP sponsored OpenStack "Stackups" across Asia to promote open discussion of OpenStack-related solutions and encourage community feedback. I moderated panel discussions at three of these Stackups in Hong Kong, Singapore, and Bangalore and personally interacted with hundreds of developers and other IT professionals and learned a great deal about the challenges they face in evaluating OpenStack and other technologies.

Opening the Stackups to demos by OpenStack members in each community helped create an understanding of possible benefits when OpenStack is used in their environment. Attendees at all three events were made up of a combination of enterprises and start-ups with a sprinkling of consultants with OpenStack experience. There were others who were just beginning to learn about managing IT resources with cloud technology. The following are some insights I gathered from the audience during the events:

  • While OpenStack promises a flexible cloud infrastructure, attendees were not aware of the continuous delivery model that solutions like OpenStack enable. Business requirements are changing at a much higher pace, requiring IT to modify its strategy on how to meet those needs at an increased pace. The cycle of modifying code, testing, and deploying applications under current technology is cumbersome and slow. The opportunity for OpenStack-based solutions to significantly reduce the time and cost to meet business needs is often overlooked. Labor costs in Asia are lower than other economies, so the cost benefits of continuous delivery are a lower component of value; however, attendees seemed to embrace the benefit of increased business agility as an incremental benefit to cost reduction.
  • The DevOps capabilities of OpenStack-based solutions needed to be clearly explained to attendees. Developers view operations as a roadblock to their success and often overlook the new role that operations now play as a deployment enabler. The organizational change required for developers and IT to work together to deliver business applications to end users does not yet seem to be a priority. Once the capability of delivering new functionality with more agility is recognized, customers are quick to embrace this new business and delivery model.
  • OpenStack as an enabler to help transform ISVs to SaaS providers was another value discussed extensively at these events. There were a number of start-ups at each event as well as ISVs currently delivering on-premise solutions. ISVs had domain knowledge in specific areas but needed to understand the value of new delivery models before they were convinced of making the investment to use OpenStack as the cornerstone of their strategy. The benefits of multi-tenancy and continuous delivery led many attendees to view OpenStack-based technology in a new light.
  • While many predict direct migration of workloads to public clouds, enterprise customers seem to be adopting cloud technology with a hybrid-first strategy.

The opportunity for improved data center utilization due to increased agility is very attractive. OpenStack-based solutions provide the capability to improve the management of the entire stack of a data center technologies including compute, storage and networks at a lower cost. As evidenced from attendee feedback on all these events, the market for IT optimization is growing in Asia not just for cost cutting but also business agility. These Stackups provided a forum for attendees to learn about these benefits as they begin their cloud journey.

The preferred hybrid approach needs a vendor who can integrate a strong private cloud infrastructure with a reliable public cloud offering. While HP leads in private cloud implementations, the challenge I see for HP is to combine their current hardware-based business model in delivering its new style of IT with the melting pot of cloud-based resources available, including their own. A hybrid cloud strategy is complex. And the road to OpenStack-based solutions is new and unpaved. Continuing to engage with customers in the community is one way to reduce the confusion and smooth out that road. I expect we will see many more customer-focused events in the near future.

More Stories By Larry Carvalho

Larry Carvalho runs Robust Cloud LLC, an advisory services company helping various ecosystem players develop a strategy to take advantage of cloud computing. As the 2010-12 Instructor of Cloud Expo's popular Cloud Computing Bootcamp, he has already led the bootcamp in New York, Silicon Valley, and Prague, receiving strong positive feedback from attendees about the value gained at these events. Carvalho has facilitated all-day sessions at customer locations to set a clear roadmap and gain consensus among attendees on strategy and product direction. He has participated in multiple discussion panels focused on cloud computing trends at information technology events, and he has delivered all-day cloud computing training to customers in conjunction with CloudCamps. To date, his role has taken him to clients in three continents.

Cloud Expo Breaking News
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
All too many discussions about DevOps conclude that the solution is an all-purpose player: developer and operations guru, complete with pager for round-the-clock duty. For most organizations that is not the way forward. In his session at DevOps Summit, Bernard Golden, Vice President of Strategy at ActiveState, will discuss how to achieve the agility and speed of end-to-end automation without requiring an organization stocked with Supermen and Superwomen.