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@DevOpsSummit Authors: Carmen Gonzalez, Yeshim Deniz, Liz McMillan, Pat Romanski, Samuel Scott

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Big Data Projects Accelerated With Software-Defined Networks and InfiniBand

Big Data Systems Integrator Altoros Turns to ProfitBricks for High Performing Cloud Technology

BOSTON, MA -- (Marketwired) -- 04/02/14 -- ProfitBricks, the price/performance leader in Cloud Computing IaaS, is now helping big data systems integrators like Altoros bring the power of the cloud to the high demand of its customers. Thanks to second generation technologies like software-defined networking (SDN) and InfiniBand that are at the heart of the ProfitBricks cloud, Altoros customers can easily deploy Hadoop clusters for both temporary projects and continuous big data analysis programs.

Altoros implements and scales enterprise-level Hadoop solutions for its clients' data mining, analyses and visualization needs. ProfitBricks' high-performance InfiniBand-based IaaS enables Altoros' clients to scale on-demand, no matter the size of the project.

Big data cloud project deployments are growing at rapid rates, as businesses of all sizes collect ever-increasing amounts of unstructured data using new NoSQL and MPP databases like MongoDB, Cassandra, Greenplum, and Vertica. Hadoop distributions from MapR and Hortonworks make all of this data available for analytics tools. Most of this growth in data sets and sources is being driven by the switch from analog to digital technologies, as well as the decreasing cost of data storage.

"Altoros offers customized big data solutions for some of the industry's most well-respected brands," said Achim Weiss, CEO ProfitBricks. "Altoros' big data clients now have easy access to the cloud industry's price/performance IaaS leader -- and are deploying complex software defined networks which take advantage of the scalability of the cloud, while also automating the infrastructure to be completely billed on the usage or resources."

"All of our implementations include distributed data stores and application clusters. From NoSQL to Hadoop, to Cloud Foundry PaaS, we and our customers depend on the caliber and quality of the underlying cloud infrastructure. As a result, many of our customers run bare metal data stores on a private cloud alongside of a public cloud provider," said Renat Khasanshyn, CEO of Altoros. "When we learned of ProfitBricks and its performance-focused, InfiniBand-powered cloud infrastructure, one of our DevOps engineers championed a comprehensive performance benchmarking program using real-life workloads. The results exceeded our expectations."

"Older cloud architectures like Amazon's AWS may be great for near-infinite scalability and enormous pools of compute and storage capacity. But if you are maximizing efficiency and performance, yet want elasticity, AWS is by far not the best option. In addition to cutting you out on raw performance, large cloud providers like AWS force you to buy 'properly sized' chunks of local ephemeral storage and RAM with every compute instance, regardless of your applications needs," continued Khasansnyn. "That's not pay per use, really. If you are an AWS user I would challenge you to take a look at your average utilization rates across compute, memory and storage, and decide for yourself. When performance matters, emerging cloud providers like ProfitBricks deliver better value."

ProfitBricks customers and partners have the most flexibility and performance available in the market today for both their compute power and software defined networks. ProfitBricks customers can scale their virtual servers to 62 dedicated CPU cores and 240 GB of RAM, and connect these resources to block storage at InfiniBand speed -- 80Gb/s -- more than double what other providers offer.

Experience SDN and InfiniBand at Interop 2014

Meet ProfitBricks at Interop, a premier independent technology event for IT professionals. The company will demo its cloud computing Data Center Designer, a cloud management tool and share insight into some current big data projects from its customers and partners. ProfitBricks will also have representatives of Mellanox, its InfiniBand interconnect technology provider, on hand to discuss how SDNs running at InfiniBand speed are rapidly becoming the preferred technology for big data architects.

Where: Mandalay Bay Convention Center, Las Vegas, Booth #1113
When: April 1-3, 2014

Building on its complete price/performance transparency, ProfitBricks is also opening up its Las Vegas Cloud Computing Data Center for a special VIP tour -- something that is unheard of in the Cloud computing industry.

About ProfitBricks
ProfitBricks -- the IaaS price/performance leader who introduced Cloud Computing 2.0 -- offers more speed, flexibility and value than any other cloud provider. Founded in 2010 by the co-founders of 1&1 Internet Web Hosting, ProfitBricks enables customers to build true virtual data centers with custom defined instances, live vertical scaling and class-leading double redundant cloud storage -- all with simple and transparent minute-based billing. ProfitBricks also developed the first graphical Data Center Designer that makes the ProfitBricks cloud computing service the easiest to set up and maintain. ProfitBricks has patents pending and recently CRN named ProfitBricks one of the coolest Cloud Providers of 2014. Additionally, ProfitBricks was named to CIO Review's 20 Most Promising Cloud Computing Companies. Headquartered in Berlin, Germany and Boston, Massachusetts, ProfitBricks can be found online at www.profitbricks.com.

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