Welcome!

@DevOpsSummit Authors: Yeshim Deniz, Anders Wallgren, Elizabeth White, Jason Bloomberg, Cloud Best Practices Network

Related Topics: @DevOpsSummit, Java IoT, Microsoft Cloud, Linux Containers, Containers Expo Blog, @CloudExpo

@DevOpsSummit: Article

DevOps Lessons for Small Businesses

Bootstrapping your developer resources

As Eric Reis, pioneer of the lean startup movement notes, a software startup's ability to succeed depends solely on how quickly and inexpensively they can try new features. The challenge is if you are a typical startup, you are your ops team and development resources are the biggest determinant of time-to-market, and developers are your most expensive and highest ROI resources.

If you could save each member of a four-person developer team 10% of his/her time, you could reduce time-to-market, reduce cost, try more experiments that increase your chances of success, delay hiring, and keep your burn rate under control. A DevOps approach can hold this promise.

For this reason, improving your DevOps workflow to eliminate inefficiencies should be a top priority for every technology-driven startup, no matter how small. And doing it sooner is more beneficial than later because more can be accomplished in less time with the right workflow in place.

Yet, according to the InformationWeek 2014 DevOps Survey, only 68% of startups are familiar with the DevOps concept. While this survey is small, it appears to be a representative figure based on firsthand experience. The numbers may be even lower among attention-stretched owners of technology-driven small businesses. In fact, when asked, most startup owners are indeed aware of DevOps and know they need to implement a DevOps approach but don't feel they have the time or knowledge.

The top barriers to implementing DevOps, according to the PuppetLabs 2013 State of DevOps survey, are cultural and hierarchical; these challenges are much less likely to exist in a small business where teams are smaller and more agile. But the pain of onboarding skilled labor with technical expertise and DevOps perspective may be greater. Many businesses are just getting on with business, and with recent price reductions in AWS costs, this number will likely increase.

While implementing a DevOps framework retroactively has challenges, it is still worth the effort. At Flux7, we recently recognized this lesson first hand during a complex "Internet of Things" project. Although we had proposed a DevOps model early on, we'd been unable to convince the client of the value in taking the time and resources up front to establish a DevOps framework that would support and streamline development workflow. As such, nearly a year into the project, with more than 100,000 lines of code produced, we were beginning to fall behind schedule and resources would need to be added to meet objectives. It was in the tenth month of the project that we convinced our client that investing in a developer productivity solution would achieve cost and resource savings. The result just may have saved thousands of dollars in development and delayed delivery.

Our engineers built an entire multi-tenancy without code change, creating a transparent DevOps solution that extended beyond a typical framework. The system is designed to auto-deploy and auto-scale using a NoSQL Cassandra database that collects time series data. Because DevOps processes were applied, developer productivity during the project was greatly increased.

The framework supports a continuous delivery model that will ease future development process and ease infrastructure management.

Why Your Devs Can't Fix These Issues?
While one of the missions of your devs is to help build your framework and make your processes easier, the question above is intentionally worded incorrectly.

Your devs are smart, and they have confidence that they can fix the issues being posed. You, as the leader, share the same confidence. However, while fixing these operational issues can be their job, you really have to ask two things.

First, is this the best use of their time? Second, will their output be the best and all encompassing? The answer to both questions is likely a "no." The reason is that at the end of the day, the value proposition of a startup is based on the features it provides to its end consumers. Your developers know your code base, and they can add features faster than anyone else. If you take them away from feature development and hand them code cleaning tasks that can be done by an outside entity, it will be a mistake.

Solving some of these tasks is an art, not just a science. It is about implementing best practices that are only learned over time from doing the same thing repeatedly. Your devs have likely not created a dozen AWS setups before now. While they will likely reach a good solution, they may miss details that can come back to haunt you later.

Pre-Canned Solutions Won't Work
Startups are an anti-pattern for pre-canned solutions. If you subscribe to the Lean model, agility is the key. Agility can only be achieved if there is freedom and flexibility. Any pre-canned solution that reduces agility will add negative value to your company. A stable application may be a perfect candidate for a pre-canned solution, but startups are not.

An outside partner with experience in DevOps consulting - one that has its finger on the pulse of configuration management solutions, ops productivity, auto-scaling implementation, and even best practices in AWS - can certainly help startups proceed in the most effective way to move DevOps projects forward within your organization.

Such a consultant is fully focused on helping an organization build, maintain and optimize DevOps processes. They are capable of evaluating your needs and creating a DevOps plan that will identify skills shortage and cope to meet demands with limited resources, while meeting head on the technical requirements, as well as the practical and political challenges.

As a result, they will have a strong understanding about how to make the best use of your experienced developers. They will effectively improve communication between dev and ops. Quickly, redundancies will disappear within the developer environment, and visibility will increase as the process unfolds. Cost savings will mount, starting with minimizing expensive bug fixes that are usually found in pre-production, and too often in production.

Finally, all of this can begin to produce a streamlined DevOps team by first eliminating the need for an ops guy. Your dev team will be fully functional and self-sufficient employing best practices in AWS, saving unnecessary headaches and time-wasting Googling. Then there's the anticipated and celebrated reduction in your AWS costs from using advanced techniques you may have been previously too busy to put in place.

Seven ways consultants can help

  1. Make the best use of your existing developers
  2. Minimize the time wasted due to lack of DevOps communication
  3. Minimize cruft in your environment and increase visibility into the process
  4. Minimize expensive bugs that are caught pre-production or, God forbid, in production
  5. Eliminate the need for an ops guy
  6. Employ AWS best practices to save you the headache and googling
  7. Reduce your AWS costs using advanced techniques you may be too busy to implement

Conclusion: DevOps and Small Business Are Like PB&J
Peanut butter and jelly are a match made in flavor heaven. They belong together, just like, yes ... DevOps and startups.

The continuity and seamless technology abound in a development environment ripe with a framework launched from a DevOps plan. Startups benefit from this because of the realization of the better managing and streamlining of their IT and developer resources and getting to market faster. Now, who wouldn't like such a delicious taste as that.

This kind of approach effectively works for a startup because devs become immensely productive by continuing to create using their native machines with all their tools and IDEs. Meanwhile, compute requirements are minimal, therefore existing hardware is utilized. The expected result is no bugs due to mismatches between local production environments. What's more, devs can work offline at any time, won't pollute their machines with packages and different versions, and repeal the tendency to learn new commands, all while running your website locally and accessing logs natively in real-time for immediate feedback.

As for the ops team, requests from the dev team are eliminated that normally hold up development environments. And, thankfully, there will be fewer debates around "this passed on my machine" due to parity in development and production, as well as fewer queries in regard to the production environment.

And, guess what... C-level decision-makers benefit in such a flavorable approach. Consider that new developers can now be productive within an hour by running a single command. There's the leveraging of higher quality software and the excitement of a reduced time-to-market. As for saving dollars, the existing dev team becomes more productive, while erasing the need to deal with talent shortages and adding salaries; there are reductions in overall spending, lowering the need to raise capital; and, best of all, this allows you to focus on other important areas, such as thought leadership, development and brand management, instead of spending so much time on code.

Whats in It for the Devs?

  • Devs are immensely productive because they work on their native machines with all their tools and IDEs
  • Compute requirements are minimal so existing hardware is used
  • No bugs due to mismatch between local production environments
  • Dev can work offline
  • Devs do not pollute their machines with packages and different versions
  • Devs do not have to learn new commands
  • Website is run locally and logs are accessible natively in real-time for fast feedback

Whats in It for the Ops?

  • No requests from devs to standup dev environments
  • Fewer debates around "this passed on my machine" due to parity in dev and production
  • Fewer queries about the production environment

Whats in It for the CXOs?

  • New developers to be productive within an hour by running a single command
  • Higher quality software
  • Reduced time to market
  • Tackles the  talent shortage by making the existing team more productive
  • Reduces spending lowering the need raise capital
  • Less time spent on code allows CXOs to focus on other tasks like thought leadership development and brand management

Be aware that the next rush of business innovation is happening now as it rides the wave of reduced AWS costs. You don't want to be left out because of an ineffective development team. Do the hard yards first. Then get valuable help, so you can definitely ensure your business is set up for success as early as possible.

More Stories By Aater Suleman

Aater Suleman, CEO & Co-Founder at Flux7, is an industry veteran in performance optimization on servers and distributed systems. He earned his PhD at the University of Texas at Austin, where he also currently teaches computer systems design and architecture. His current interests are in optimizing DevOps and reducing cloud costs.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@DevOpsSummit Stories
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a worldwide network for secure, low-latency communications.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the show ends?” said Jeff Mesnik, ContentMX President. “We are here for the sponsors, resellers and clo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows techno...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, and containers increase the problem exponentially. Simplifying and automating security compliance wi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our perso...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing performance and reducing operational risk through standardization and best-practice architectures.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Fully managed by a team of experts, the Alert Logic Security-as-a-Service solution provides network, sy...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with public and private sector clients to solve their most difficult technology challenges. Headquartered ...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deliver them.
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn the key concepts and practices for setting up and maintaining container-based applications using Goo...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 developers, designers, quality assurance engineers, project managers in house, specializing in the world-cla...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo | @ThingsExpo June 7-9, 2016, at the Javits Center, in New York City, NY. The Cloud Expo | @ThingsE...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors and platforms give control back to the users and drives innovation.
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-to-end solution for building web applications.
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online business and let Enzu manage their IT hosting infrastructure.
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibi...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...