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@DevOpsSummit Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Aruna Ravichandran, Liz McMillan

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Guest on Geek Whisperers Podcast

Thanks to Amy Lewis(@commsninja) for inviting me to join the Geek Whisperers podcast with John Mark Troyer(@jtroyer) and Matt Brender(@mjbrender). We talked about:

What makes some businesses consider Open Source a sexy strategy while others consider it a waste of time?What’s it like to market to a community where everyone is hands on in the end product?

We covered the following topics

  • The cost of customer acquisition
  • The communities of DevOps & Cloud Computing
  • How “community management” is really facilitate interaction
  • The myth that open source reduces R&D cost
  • An interest in Marketing Automation
  • And Jeggings

You can listen to the whole podcast - Insights from Open Sourced Community Management: Episode 52.

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More Stories By Mark R. Hinkle

Mark Hinkle is the Senior Director, Open Soure Solutions at Citrix. He also is along-time open source expert and advocate. He is a co-founder of both the Open Source Management Consortium and the Desktop Linux Consortium. He has served as Editor-in-Chief for both LinuxWorld Magazine and Enterprise Open Source Magazine. Hinkle is also the author of the book, "Windows to Linux Business Desktop Migration" (Thomson, 2006). His blog on open source, technology, and new media can be found at http://www.socializedsoftware.com.

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