Welcome!

DevOps Journal Authors: Sandi Mappic, Trevor Parsons, Carmen Gonzalez, Jackie Kahle, Rex Morrow, Datical

Related Topics: Cloud Expo, Java, Wireless, Linux, Security, DevOps Journal

Cloud Expo: Article

SOASTA Expands RUM Solution to Include Mobile Consumers

Delivers multi-dimensional views of actual user behavior

SOASTA on Tuesday announced complete native app support with mPulse, its award-winning Real User Monitoring (RUM) solution, which now delivers multi-dimensional views of actual user behavior whether on mobile web, web or native mobile applications. Using the same advanced touch-tracking technology as SOASTA’s TouchTest, mPulse records precise mobile user gestures and actions to monitor native Apple iOS and Google Android mobile applications. Best of all, native app monitoring is delivered instantly, without long delays waiting for app store approval or re-certification.

mPulse custom dashboards instantly deliver targeted real user data (Photo: Business Wire)

mPulse custom dashboards instantly deliver targeted real user data (Photo: Business Wire)

“Mobility drives web and mobile commerce, and when customers wait, business suffers,” said Tom Lounibos, SOASTA CEO and co-founder. “SOASTA’s mPulse provides every byte of Real User performance data for web and mobile apps, not just a sample of data like other solutions, and now with the ability to quickly monitor native mobile apps and target alerts with the right information for the right person, our customers are provided real time power to make instant decisions about what is impacting their business.”

SOASTA has extended its proven RUM platform to empower mPulse with exclusive capabilities to make native app monitoring easier:

  • TouchMetrics allow correlated and targeted reporting and alerting on real users’ mobile app usage customized to what matters to individual businesses
  • TouchTimers enable setting measurements and thresholds on precise user gestures and actions in native and Mobile Web apps using real devices
  • Visually track mobile user access by mobile operating system, location and user experience

Regarding Mobile Analytics, Gartner Recommends:

  • “Use input from business stakeholders to establish benchmark metrics that align with business goals to measure the success of mobile app deployments.
  • Employ operational and performance analytics for all mobile apps to create a feedback loop that ensures constant iterating of the apps.
  • Apply mobile in-app-usage analytics to capture detailed mobile behaviors and patterns to drive enhancements.
  • Determine the optimal mix of analytics tools based upon the type and number of end users in order to maximize ROI without negatively impacting app performance.” 1

Know ALL of your Real Users – Mobile, Web and Native

Other monitoring products provide fixed views using data collected after the fact, failing to capture relevant information about actual users experiences. SOASTA’s mPulse delivers live, real-time user experience analytics with vivid, interactive dashboards. And now, enhanced role-based, contextual alerting and scorecards are sent via email and SMS text messages to app development, ecommerce, and executive leadership teams. Each team receives only the data and analytics relevant to its specific requirements, while visual monitor configuration eliminates writing code so choosing what to monitor is quick, easy and intuitive. Contextual data is delivered to the right team at the right time with fully customizable views based on what matters to them:

  • Application Development teams are provided constant and complete visibility to application performance and efficiency from the perspective of actual mobile and web users
  • VP’s of eCommerce are informed with live, interactive data about where their sites and mobile apps are making money and where improvements can be made to performance and reliability
  • Lines of Business (Marketing/Sales) can measure market effectiveness, customer conversion optimization and adjust pages based on optimal revenue capture
  • Executive Leadership is provided vivid, intuitive insight at all times about site uptime, user satisfaction, app performance and revenue optimization

Verify 3rd Party SLAs
With mPulse, monitoring what matters is made possible via SOASTA’s big data analytics. By providing a single information source that collects every byte of real user data to isolate the cause of slow pages and service outages, companies can closely track the performance of 3rd party services like ad networks, Content Delivery Networks (CDN’s), social media and other components that impact user satisfaction but are outside their direct control. The enhanced alerting and mobile support now make managing the Service Level Agreements (SLA’s) of these partner companies precise and conclusive with granular, complete data that can be organized and delivered in Custom SLA Views.

Benchmark your Competition
As a bonus, brand new competitive benchmarking delivered by mPulse partner SpeedCurve, offers a granular breakdown of competitor page performance, demonstrating to developers exactly how they can optimize their own apps to deliver the best user experience. SOASTA mPulse users will be provided unique daily insight to their top competitors and where to best optimize to stay ahead.

1 Source: Gartner, “Use Mobile Analytics to Increase Mobile App Engagement and Performance,” June 16, 2014

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@DevOpsSummit Stories
Founded in 1997, ActiveState is a global leader providing software application development and management solutions. The Company's products include: Stackato, a commercially supported Platform-as-a-Service (PaaS) that harnesses open source technologies such as Cloud Foundry and Docker; dynamic language distributions ActivePerl, ActivePython and ActiveTcl; and developer tools such as the popular Komodo Edit and Komodo IDE. Headquartered in Vancouver, Canada, ActiveState is trusted by customers an...
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, will examine the problems and present some solutions for moving security in to the DevOps lifecycle to ensure that we get fast A...
SYS-CON Events announced today that Zentera Systems, an industry visionary delivering hybrid-cloud management solutions, will exhibit at DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Zentera Systems, Inc.™ is a Silicon Valley based private company, providing a Cloud Federation Platform (CFP) built on a virtualization architecture with patent-pending technology to address virtual network, cloud firewall, data p...
Software development, like manufacturing, is a craft that requires the application of creative approaches to solve problems given a wide range of constraints. However, while engineering design may be craftwork, the production of most designed objects relies on a standardized and automated manufacturing process. By contrast, much of moving an application from prototype to production and, indeed, maintaining the application through its lifecycle has often remained craftwork. In his session at De...
High performing enterprise Software Quality Assurance (SQA) teams validate systems are ready for use – getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time – bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of Enterp...
In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless of whether you are a startup or a mature enterprise, whether you are using PaaS, Micro Services, or Containerization, walk away with some practical tips where Ops can make a significant impact working with the developmen...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...

POMPTON LAKES, N.J., Oct. 17, 2014 /PRNewswire/ -- Kubisys announced today its namesake CID Platform, which automatically captures production environments and orchestrates the provisioning and deployment of replicas for development, testing and QA. The Kubisys CID Platform makes it easy for developers of mission critical multi-tier applications, such as Microsoft Dynamics AX, to follow DevOps practices for continuous delivery. The Oct. 20, 2014 04:00 PM EDT  Reads: 1,801

The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies. This model makes use of Composable Enterprise framework ...
Through the magic of cloud computing, infrastructure is no longer the long pole in the IT process. Organizations can now set up the infrastructure they require within minutes instead of weeks. However, removing this bottleneck has exposed another; application delivery is the next issue to be resolved. With the ongoing move to digital-first enterprises, companies are now faced with a software-intensive business environment. Simply put, IT needs to figure out how to accelerate the application depl...
There's fog coming to the world of IT. Some people are calling this "The Cloud." This fog turns everything inside out. It will take your monolithic applications, the guts of which are contained within large bodies of code, and break them apart so that discrete units of functionality are contained within their own process, exposed through an interface for others to see. Complexity is moving from the inside of a few large processes to the outside of many smaller processes. People are rightly sca...
This is part of the ever-expanding "Microservices and PaaS" blog series covering the rapidly evolving use of microservices in modern cloud software projects. Parts I and II introduced microservices concepts and discussed patterns and practices being spearheaded by microservices pioneers, notably Netflix, who were represented at a recent microservices meetup that was the genesis of this series. Part III presented a list of challenges and pitfalls that adopters of microservices face. This list is...
In their session at DevOps Summit, Stan Klimoff, CTO of Qubell, and Mike Becker, Senior Data Engineer for RingCentral, will share the lessons learned from implementing CI/CD pipeline on AWS for a customer analytics project powered by Cloudera Hadoop, HP Vertica and Tableau. Stan Klimoff is CTO of Qubell, the enterprise DevOps platform. Stan has more than a decade of experience building distributed systems for companies such as eBay, Cisco and Seagate. Qubell is helping enterprises to become mor...
The impact of DevOps in the cloud era is potentially profound. DevOps helps businesses deliver new features continuously, reduce cycle time and achieve sustained innovation by applying agile and lean principles to assist all stakeholders in an organization that develop, operate, or benefit from the business’ lifecycle. In his session at DevOps Summit, Prashanth Chandrasekar, General Manager at Rackspace, will exam whether / how companies can work with external DevOps specialists to achieve "De...
I just recently wrote a blog about BOTs causing unwanted traffic on our servers. Right after I wrote this blog I was notified about yet another “interesting” and unusual load behavior on our download page which is used by customers to download latest product versions and updates. If you see such a load behavior you typically assume that you just released a new product version or maybe an update to our agents and many people are downloading it like crazy. Unfortunately that was not the case. The...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research'...