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Netflix – A Global Player | @CloudExpo #BigData #ML #IoT #InternetOfThings

Netflix is a real success story of the new-age disruptive force in the TV entertainment industry

Ten years ago, when I drove on Winchester Avenue in Los Gatos, I saw this new company called Netflix that was renting DVDs of movies. You didn't have to go to a store, but could sign up for home delivery service of DVDs. Now Netflix is building a much bigger headquarters near its old site. It is a huge success story – a disruption to the home entertainment business. When it decided to switch to “streaming only” a few years back, there were lot of doubters. But that’s all in the past. It is a global company now with huge success as a business.

Reed Hastings, co-founder and CEO, just announced at CES in Las Vegas, that they have started their operation in 130 new countries –  “Today you are witnessing the birth of a new global Internet TV network. With this launch, consumers around the world – from Singapore to St. Petersburg, from San Francisco to Sao Paulo – will be able to enjoy TV shows and movies simultaneously – no more waiting.”

Netflix has been producing its own contents over the past few years and some of its shows have been huge successes. It releases all episodes (e.g., "House of Cards") at once and this has created the “binge-watching” phenomenon. Audiences like to watch many episodes at one time (instead of weekly shows). You watch your own content at your own time and at any location using mobile devices or the TV.

In addition to content, its use of Big Data and analytics is very effective in understanding audience preferences and giving recommendations. The engineering team at Netflix continuously apply the latest technologies to enhance scale and performance. Now with a global reach, the challenges will grow.

Netflix is a real success story of a new-age disruptive force in the TV entertainment industry.

More Stories By Jnan Dash

Jnan Dash is Senior Advisor at EZShield Inc., Advisor at ScaleDB and Board Member at Compassites Software Solutions. He has lived in Silicon Valley since 1979. Formerly he was the Chief Strategy Officer (Consulting) at Curl Inc., before which he spent ten years at Oracle Corporation and was the Group Vice President, Systems Architecture and Technology till 2002. He was responsible for setting Oracle's core database and application server product directions and interacted with customers worldwide in translating future needs to product plans. Before that he spent 16 years at IBM. He blogs at http://jnandash.ulitzer.com.

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