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End-User Experience #Monitoring | @DevOpsSummit #DevOps #APM #IoT

The volume of transactions running through websites and mobile apps make customer-facing applications crucial to online business

Three Approaches to End-User Experience Monitoring
By Sridhar Iyengar, Vice President, Product Management, ManageEngine

The volume of transactions running through websites and mobile apps make customer-facing applications crucial to online businesses. If these applications perform well for their users, they generate revenue for the business. If they don't, they affect the credibility of the business, which in turn affects the overall revenue. It is therefore imperative that businesses understand how well their revenue-critical applications are behaving for their end users.

From an IT team's point of view, understanding the user experience of their applications is becoming challenging as technology evolves. Newer and more complex applications are being written using an assortment of languages. These applications are being deployed on a wide variety of infrastructure components. To add to that, today's users access these modern applications on a variety of devices such as the Web, smartphones, tablets and smart watches.

Fortunately, there are a few means available through which businesses can determine the user experience of their Web applications. Let's take a look at three common approaches:

Real User Monitoring (RUM)
Real user monitoring is a passive monitoring approach that involves collecting metrics at the browser level to accurately determine the application performance as perceived by the end users. Monitoring at the browser level is achieved by injecting JavaScript snippets into the header and footer of the HTML code of the Web application. This code will ascertain the full-page load experience - including downloading the assets from the content delivery network (CDN), rendering the page and executing the JavaScript from the browser's perspective. Additional instrumentation can be used to collect more metrics by injecting additional JavaScript code.

The data gathered through RUM provides answers to questions about user experience such as:

  • How long did it take to load the full page?
  • What is the response time from a network perspective (redirection time, DNS resolution time, connection time)?
  • What is the time interval between sending the request and receiving the first byte of response?
  • What is the time taken by the browser to receive the response and render the page?
  • Are there any problems on the page? If yes, what caused the problem?
  • How is the performance when the application is accessed from different countries?
  • What is the response time across different browsers? Do new application updates affect the performance in a specific version of the browser?
  • How does the application perform in different platforms such as desktop, Web and mobile?

The biggest advantage of monitoring real user data is that it relies on actual traffic to take measurements. There is no need to script the important use cases, which can save a lot of time and resources.

Real user monitoring captures everything as a user goes through the application, so performance data will be available irrespective of what pages the user sees. This is particularly useful for complex apps in which the functionality or content is dynamic.

Server-Side Monitoring
Although user experience is best tracked at the browser level, application performance monitoring at the server side also provides insight into end-user performance. Server-side monitoring is mostly used in conjunction with real user monitoring. This is because problems originating on the server side can only be efficiently detected using server-side monitoring.

Monitoring performance on the server side involves agent-based instrumentation technology for acquiring and transmitting data. This monitoring approach is used to watch user transactions in real time and troubleshoot in case of issues such as slowness or application bugs.

Developers have to install agents on the application server to help capture and visualize transactions end-to-end, with performance statistics across all components, from the URL down to the SQL level. This visual breakdown reveals the flow of all the user transactions being executed in each layer of the application infrastructure.

Server-side monitoring helps track response time and throughput taken by each application component, with the option to trace transactions end-to-end via code analysis. This helps the IT Operations/DevOps teams identify slow Web transactions and then isolate performance issues down to the level of the specific application code that caused them. The underlying database is also monitored most of the time to determine slow database calls, database usage and overall database performance. With server-side monitoring, users will be able to identify the SQL queries executed during a transaction and thus identify the worst performing queries.

Synthetic Transaction Monitoring
Synthetic transaction monitoring is an active monitoring technique based on the concept of simulating the actions of an end user on a Web application. This method involves the use of external monitoring agents executing pre-recorded scripts that mimic end-user behavior at regular time intervals. The monitoring agents are usually very light and do not create any additional load on network traffic.

Most application performance monitoring solutions provide recorder tools to capture the actions or paths a typical end user might take in an application, such as log in, view product, search and check out. These recordings are saved as scripts, which are then executed by the monitoring agents from different geographical locations.

Technically, there are two different approaches to generating requests. Some solutions replay recorded HTTP traffic patterns, while others drive real browser instances. The second approach is more useful for modern applications that make a lot of JavaScript, CSS and Ajax calls.

Since synthetic transaction monitoring involves sending requests across the network, it can measure the response time of application servers and network infrastructure. This type of monitoring does not require actual Web traffic, so you can use this approach to test your Web applications prior to launch - or anytime you like. Many companies use synthetic monitoring before entering production in the form of automated integration tests with Selenium.

Synthetic monitoring does have its limitations, though. Since the monitoring is based on pre-defined transactions, it does not monitor the perception of real end users. Transactions have to be "read-only" because they would otherwise set off real purchase processes. This limits the usage to a certain subset of your business-critical transactions.

The best approach is to use synthetic transaction monitoring as a reference measurement that will help identify performance degradation, detect network problems and notify in case of errors.

Every business is different and has its own requirements that can help to choose which type of monitoring to implement. An ideal strategy would be to use active and passive monitoring techniques side by side so that no stone is left unturned in the pursuit to monitor end-user experience.


Sridhar Iyengar is the Vice President, Product Management at ManageEngine, a division of ZOHO Corporation. He is responsible for building IT Management Solutions for mid and large markets. He has spent around 15 years in the Network Management industry, building products and solutions for Telecom Carriers, OEM, Enterprise and Service Providers. Sridhar can be reached at @isridhar.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

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Sponsorship Opportunities

Sponsors of Cloud Expo @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
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  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
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All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices 
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing

Delegates to Cloud Expo @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 20th Cloud Expo @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 20th International @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

Our Top 100 Sponsors and the Leading "Digital Transformation" Companies

(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

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More Stories By ManageEngine IT Matters

ManageEngine believes IT management can be simple and affordable. Our authors share insights and how-to tips for SMBs and large enterprises. Over 120,000 companies around the world – including three of every five Fortune 500 companies – trust our products to manage their networks, data centers, business applications, and IT services, and security. We take a straightforward, customer-centric approach to IT management software. Our customers' needs drive our product philosophy. And we've built a strong, in-house R&D team to support our product team and turn customer requests into product realities. We look forward to hearing from you.

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