Welcome!

@DevOpsSummit Authors: Pat Romanski, Elizabeth White, Mehdi Daoudi, XebiaLabs Blog, Automic Blog

Related Topics: @DevOpsSummit, Microservices Expo, @CloudExpo, @BigDataExpo, @ThingsExpo

@DevOpsSummit: Article

Digital Business Architecture | @CloudExpo #AI #ML #DigitalTransformation

Digital requires a fundamental retooling of both the technological and cultural underpinnings of the organization

Competitive Value: Unlocking Your Digital Business Architecture
Guest post by Charles Araujo, Principal Analyst, Intellyx

IT leaders face a monumental challenge. They must figure out how to sort through the cacophony of new technologies, buzzwords, and industry hype to find the right digital path forward for their organizations.

And they simply cannot afford to fail.

Those organizations that are fastest to the right digital path will be the ones that win.

The path forward, however, is strewn with the legacy of decisions made long ago - often before any of the current leadership team assumed their roles. While it's fun to think about the future with a green-field mindset, that's not reality for IT leaders sitting in the trenches.

To make matters worse, vendors are bombarding business executives with messages describing an unbridled future full of promise - and profits - if they only buy the latest technology innovations.

The result is that IT executives are in an unenviable position. They must somehow identify the precious few game-changing advances that will provide competitive value for their organizations - out of the ever-growing mass of new technologies.

They must then craft a strategy that re-envisions the existing technology stack and blends it with the new value-driving technologies into a cohesive architecture orchestrated explicitly to deliver value for the organization.

Easy, right?

The challenges are real, but there is a solution: IT leaders must shift their governing perspective away from technology, enablement, or even various forms of return on investment (ROI) and instead focus exclusively on competitive value.

In other words, they must develop a new digital business architecture.

Resetting IT's Governing Value Model
From the beginning, IT organizations have measured value in terms of efficiency. The universal business case has been operational cost reduction. All the talk about digital transformation has done little to change this perspective.

Even today, executives green-light the vast majority of IT projects based on cost reduction-centered ROI calculation models. Whether in the form of operational efficiency or direct savings, cost reduction has been the primary consideration in calculations of IT value.

However, organizations have already realized most of those gains. And the savings-driven projects that remain are achieving smaller and smaller returns.

Technology has emerged out of the back-office shadows to become the primary driver of competitive value in organizations. The problem is that you'd never recognize this fundamental shift simply by sitting in a budget meeting in most enterprise organizations.

Of course, not every component of the technology stack drives competitive value. In fact, most parts of an organization's technology architecture do not - and that's a problem. Given so many years of cost reduction focus, most of the resulting technology stack exists for only one purpose: to provide protection against competitive disadvantage.

The vast majority of an organization's technology investments are now just the cost of doing business. They do not provide any significant cost advantage over competitors - and even if they do, those advantages are always short-lived.

I'm not saying that these investments are not important. The organization would, in fact, almost instantly collapse without them - but the fact remains that they are not providing a competitive advantage to the company.

The New Architectural Framework
Within any enterprise organization, each element of the technology stack exists in one of two value states: those that provide competitive advantage to the organization (competitive) and those that are merely required to keep the organization in the game (sustaining).

But most IT organizations do not know which is which.

To develop a digital business architecture, however, this competitive-value perspective must become the primary perspective which governs all decisions related to technology investments and technical architectures, because it drives the re-envisioning of the entire enterprise technology stack.

Enterprise IT organizations have historically designed technical architectures from a systems perspective. IT gathered business requirements and then deconstructed them into a set of systems that would fulfill those requirements.

When cost optimization was the fundamental business driver, this systems perspective worked fine. However, when the foundational perspective shifts to competitive value, a systems perspective is no longer useful.

In the era of digital business, organizations need a new architectural framework that accounts for the two value states - competitive and sustaining - and enables IT leaders to define a digital business architecture that supports them both appropriately.

Realigning the technology stack from a competitive value perspective eliminates the guesswork on many of the key decisions facing IT leaders today about which technologies to maintain in-house, versus which to deploy to the cloud. This realignment also makes it much easier to sort through the mass of emerging technology innovations to determine which are worthy of investment.

The greater the contribution to competitive value, the greater the need for speed and agility to protect that advantage. For example, the organization may need to respond if a competitor introduces a new salesforce automation system that reduces their cost of sale, but that response probably doesn't need to be all that swift.

On the other hand, if a competitor introduces something that threatens an organization's competitive advantage, it will be critical that they have the capability to adapt rapidly and respond to that threat.

The Digital Ecosystem
The new architectural framework decouples a technology's position in the value stream from its position in the underlying technical architecture.

Legacy technologies will remain in-house. Sustaining technologies residing in the commodity tier will be almost exclusively sitting in SaaS deployments. But everything else will live somewhere in between.

It is irrelevant whether the organization deploys any given technology on in-house environments or on an IaaS or PaaS cloud environment. The only thing that will matter is how it orchestrates the delivery of services throughout the environment to deliver its intended value (competitive or sustaining).

This complex combination of interconnected technology environments, all orchestrated from a competitive value perspective, is what I refer to as a digital ecosystem.

Building these digital ecosystems and leveraging them to create advantage is the subject of my new book, The Ecosystem Advantage: How to Build the Digital Ecosystem That Will Help You Win in the Digital Era.

The resulting digital ecosystems will be unlike the technical architectures of the past. They will be highly fluid, self-correcting environments in which a vast amount of the technical activity occurs outside the walls of the enterprise - with organizations measuring and managing them exclusively from a value perspective.

The Intellyx Take
As organizations rush to become digital enterprises, the difference between success and market irrelevance will be their ability to break through the clutter and build their unique digital business architecture.

IT leaders must re-envision their technology stack from a competitive value perspective, align both existing and new technology investments to the new architectural framework, and then carefully craft a dynamic digital ecosystem to orchestrate it all in pursuit of market differentiation.

This digital approach is a far cry from the command-and-control approaches of the past - and it will require a fundamental retooling of both the technological and cultural underpinnings of the organization.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers.

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@DevOpsSummit Stories
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure networks with agility, performance and value.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Business Unit at CA Technologies, will share his vision about the true ‘DevOps Royalty’ and how it will take a new breed of digital cloud craftsman, architecting new platforms with a new set of tools to achieve it. He will also present a number of important insights and findings from a recent cloud and DevOps study – outlining the synergies high performance teams are exploiting to gain significant busin...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to overcome the challenges of monitoring S3 and RDS. This presentation will provide an overview of necessary Amazon Lambda concepts and discuss how to integrate the monitoring data with other tools.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on quality and value.
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your environments.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its “We Keep IT Green®” initiative and provides customers with the most energy-efficient, environmentally friendly solutions available on the market.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the works because of misaligned incentives.
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impact on the industry in Japan. The film's director is writing a scenario to fit in the story in the next few days will be turned in to the network.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value Stream Mapping for the development and operations tool chain by offering DevOps Tool Chain Integration and Traceability; DevOps Tool Chain Orchestration; and DevOps Insight and Intelligence. CollabNet also offers traditional application lifecycle management, ALM, for the enterprise through its TeamForge product.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore the ways that Nutanix technologies empower teams to react faster than ever before and connect teams in ways that were either too complex or simply impossible with traditional infrastructures.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior Director of DevOps Solutions at CA Technologies, will discuss how existing adopters are employing unified agile and DevOps techniques to engage functional processes and toolchains that deliver increased software quality, faster time-to-market and measurably improved customer experience.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls "Bimodal IT," where business struggle to apply modern tools and practices to traditional monolithic applications. But these existing assets can be modernized and made more efficient without having to be completely overhauled. By leveraging methodologies like DevOps and agile, alongside emerging technologies like cloud-native services and containerization, traditional applications and teams can be ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 additional third-party data centers across Europe. Its full-service Unified ICT platform serves international enterprises and many of the world’s leading service providers, as well as governments and universities.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emerging startups to Fortune 1000 companies.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker containers gain prominence. He explored these challenges and how to address them, while considering how containers will influence the direction of cloud computing.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing best practices around collaboration, monitoring, configuration and analytics that will help you boost experience and optimize utilization of your modern IT Infrastructures.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure networks with agility, performance and value.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.