Welcome!

@DevOpsSummit Authors: Patrick Hubbard, Elizabeth White, Liz McMillan, Ravi Rajamiyer, Yeshim Deniz

Related Topics: @DevOpsSummit, Microservices Expo, @CloudExpo, @BigDataExpo, @ThingsExpo

@DevOpsSummit: Article

Digital Business Architecture | @CloudExpo #AI #ML #DigitalTransformation

Digital requires a fundamental retooling of both the technological and cultural underpinnings of the organization

Competitive Value: Unlocking Your Digital Business Architecture
Guest post by Charles Araujo, Principal Analyst, Intellyx

IT leaders face a monumental challenge. They must figure out how to sort through the cacophony of new technologies, buzzwords, and industry hype to find the right digital path forward for their organizations.

And they simply cannot afford to fail.

Those organizations that are fastest to the right digital path will be the ones that win.

The path forward, however, is strewn with the legacy of decisions made long ago - often before any of the current leadership team assumed their roles. While it's fun to think about the future with a green-field mindset, that's not reality for IT leaders sitting in the trenches.

To make matters worse, vendors are bombarding business executives with messages describing an unbridled future full of promise - and profits - if they only buy the latest technology innovations.

The result is that IT executives are in an unenviable position. They must somehow identify the precious few game-changing advances that will provide competitive value for their organizations - out of the ever-growing mass of new technologies.

They must then craft a strategy that re-envisions the existing technology stack and blends it with the new value-driving technologies into a cohesive architecture orchestrated explicitly to deliver value for the organization.

Easy, right?

The challenges are real, but there is a solution: IT leaders must shift their governing perspective away from technology, enablement, or even various forms of return on investment (ROI) and instead focus exclusively on competitive value.

In other words, they must develop a new digital business architecture.

Resetting IT's Governing Value Model
From the beginning, IT organizations have measured value in terms of efficiency. The universal business case has been operational cost reduction. All the talk about digital transformation has done little to change this perspective.

Even today, executives green-light the vast majority of IT projects based on cost reduction-centered ROI calculation models. Whether in the form of operational efficiency or direct savings, cost reduction has been the primary consideration in calculations of IT value.

However, organizations have already realized most of those gains. And the savings-driven projects that remain are achieving smaller and smaller returns.

Technology has emerged out of the back-office shadows to become the primary driver of competitive value in organizations. The problem is that you'd never recognize this fundamental shift simply by sitting in a budget meeting in most enterprise organizations.

Of course, not every component of the technology stack drives competitive value. In fact, most parts of an organization's technology architecture do not - and that's a problem. Given so many years of cost reduction focus, most of the resulting technology stack exists for only one purpose: to provide protection against competitive disadvantage.

The vast majority of an organization's technology investments are now just the cost of doing business. They do not provide any significant cost advantage over competitors - and even if they do, those advantages are always short-lived.

I'm not saying that these investments are not important. The organization would, in fact, almost instantly collapse without them - but the fact remains that they are not providing a competitive advantage to the company.

The New Architectural Framework
Within any enterprise organization, each element of the technology stack exists in one of two value states: those that provide competitive advantage to the organization (competitive) and those that are merely required to keep the organization in the game (sustaining).

But most IT organizations do not know which is which.

To develop a digital business architecture, however, this competitive-value perspective must become the primary perspective which governs all decisions related to technology investments and technical architectures, because it drives the re-envisioning of the entire enterprise technology stack.

Enterprise IT organizations have historically designed technical architectures from a systems perspective. IT gathered business requirements and then deconstructed them into a set of systems that would fulfill those requirements.

When cost optimization was the fundamental business driver, this systems perspective worked fine. However, when the foundational perspective shifts to competitive value, a systems perspective is no longer useful.

In the era of digital business, organizations need a new architectural framework that accounts for the two value states - competitive and sustaining - and enables IT leaders to define a digital business architecture that supports them both appropriately.

Realigning the technology stack from a competitive value perspective eliminates the guesswork on many of the key decisions facing IT leaders today about which technologies to maintain in-house, versus which to deploy to the cloud. This realignment also makes it much easier to sort through the mass of emerging technology innovations to determine which are worthy of investment.

The greater the contribution to competitive value, the greater the need for speed and agility to protect that advantage. For example, the organization may need to respond if a competitor introduces a new salesforce automation system that reduces their cost of sale, but that response probably doesn't need to be all that swift.

On the other hand, if a competitor introduces something that threatens an organization's competitive advantage, it will be critical that they have the capability to adapt rapidly and respond to that threat.

The Digital Ecosystem
The new architectural framework decouples a technology's position in the value stream from its position in the underlying technical architecture.

Legacy technologies will remain in-house. Sustaining technologies residing in the commodity tier will be almost exclusively sitting in SaaS deployments. But everything else will live somewhere in between.

It is irrelevant whether the organization deploys any given technology on in-house environments or on an IaaS or PaaS cloud environment. The only thing that will matter is how it orchestrates the delivery of services throughout the environment to deliver its intended value (competitive or sustaining).

This complex combination of interconnected technology environments, all orchestrated from a competitive value perspective, is what I refer to as a digital ecosystem.

Building these digital ecosystems and leveraging them to create advantage is the subject of my new book, The Ecosystem Advantage: How to Build the Digital Ecosystem That Will Help You Win in the Digital Era.

The resulting digital ecosystems will be unlike the technical architectures of the past. They will be highly fluid, self-correcting environments in which a vast amount of the technical activity occurs outside the walls of the enterprise - with organizations measuring and managing them exclusively from a value perspective.

The Intellyx Take
As organizations rush to become digital enterprises, the difference between success and market irrelevance will be their ability to break through the clutter and build their unique digital business architecture.

IT leaders must re-envision their technology stack from a competitive value perspective, align both existing and new technology investments to the new architectural framework, and then carefully craft a dynamic digital ecosystem to orchestrate it all in pursuit of market differentiation.

This digital approach is a far cry from the command-and-control approaches of the past - and it will require a fundamental retooling of both the technological and cultural underpinnings of the organization.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers.

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@DevOpsSummit Stories
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all three of these foundations of DevOps - speed, quality, and impact.
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural aspects are that enterprise companies are considering to get to the cloud and eventually transform the way they build software and services.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the connection between building better software and business agility has been a tenuous one at best. But now that Agile is maturing and Digital Transformation is driving change across enterprises large and small, companies are realizing that their best bet for achieving business agility is to take the best of Agile and apply it across the entire organization.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Trying to improve density, lower costs and run applications faster than before? Today, enterprises looking for a secure cloud strategy are increasingly turning to container-based Platform as a Service solutions for on-premises hosted DevOps. In her session at 21st Cloud Expo, Alise Cashman Spence, Offering Manager, Power Systems Cloud Solutions at IBM, will discuss the driving factors behind these cloud trends and how IBM customers are realizing exceptional performance, security and control for data and analytics services.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lavi, a Nutanix DevOps Solution Architect, explored the ways that Nutanix technologies empower teams to react faster than ever before and connect teams in ways that were either too complex or simply impossible with traditional infrastructures.
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketing Manager at Nutanix, explored how Nutanix is bringing these sides together - agility for pets, governance for cattle - in a single unified platform. With this combined approach, Nutanix removes silos - both technological and human - propelling your applications to a new level.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mobile browser, and live streaming solutions.
SYS-CON Events announced today that Akvelon will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Akvelon is a business and technology consulting firm that specializes in applying cutting-edge technology to problems in fields as diverse as mobile technology, sports technology, finance, and healthcare.
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we've helped public, private and nonprofit organizations implement technology solutions that speed and simplify their operations. As one of the fastest growing IT solution providers in the country, we have gained a reputation for effortless implementations with relentless follow-through and enduring support.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might slip up with the wrong focus, how to manage change and risk in all three areas, what is possible and what is not, where to start, and especially how new structures, processes, and technologies can help drive a new DevOps culture.
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security risks with containers and how to manage these risks at scale including Images, Builds, Registry, Deployment, Hosts, Network, Storage, APIs, Monitoring/Logging, and Federation.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is correlated with 20% faster time-to-market, 22% improvement in quality, and 18% reduction in dev and ops costs, according to research firm Vanson-Bourne. It is changing the way IT works, how businesses interact with customers, and how organizations are buying, building, and delivering software.
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no changes to applications required.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of engineers can navigate the Carrier Ecosystem for your IT team acting as an extension of your business, producing a hassle-free experience.