Welcome!

@DevOpsSummit Authors: Patrick Hubbard, Elizabeth White, Liz McMillan, Ravi Rajamiyer, Yeshim Deniz

Related Topics: @DevOpsSummit, @CloudExpo, @ThingsExpo

@DevOpsSummit: Article

Strong User Experiences | @CloudExpo @Catchpoint #DevOps #APM #WebPerf

To keep up with expectations, companies rely on third-party services to help them optimize their delivery & user experience

Delivering Strong User Experiences in This Increasingly Digital World

This article was originally published as a byline for CMS Wire.

Given the increasing reliance on digital systems to accomplish many everyday tasks, there’s no denying the performance — specifically, speed, and reliability — of these systems is critical to ensuring end users will have a positive experience.

At the forefront are industry giants like Google and Facebook, which are constantly pushing the limits of speed through innovative delivery techniques.

While consumers welcome endeavors like Google’s Accelerated Mobile Pages (AMP) Project and Facebook’s Instant Articles, they also raise the bar for all internet companies.

In this environment, companies that fail to meet users’ tough performance expectations will soon find themselves falling behind the competition — not just in terms of performance, but revenue as well.

According to a recent Harris poll survey my company sponsored, 76 percent of respondents said they avoid shopping at poorly performing sites and apps after just one poor experience.

This negative reaction extends beyond just ecommerce: half of frequent online shoppers are also less likely to visit a retailer’s brick-and-mortar store if they have a negative experience shopping online.

The Double-Edge Sword of Third-Party Services
To keep up with expectations, companies are relying on third-party services such as cloud providers, content delivery networks and tags (such as marketing analytics and social media plug-ins) to help them optimize their delivery and the user experience.

However, these external services are a double-edged sword as they add to the complexity of digital systems. The result: when something outside of one’s direct control breaks, identifying and isolating the problem requires the ability to sift through the many layers of site architecture to get to the root cause.

According to a recent survey from Enterprise Management Associates (EMA), an IT and data management research and consulting firm, 77 percent of IT professionals cite lack of insight into the performance of the cloud and other third-party services as a major obstacle to identifying and troubleshooting root causes of problems

As digital architecture gets more complex, that inability to assess exactly what is happening in those third-party services and systems will only get worse.

The Right Digital Experience Monitoring Strategy
So where does all this leave you? You don’t want to avoid using third-party services, because they can provide a valuable advantage as you scale your business to reach new consumers, as well as add features to your website.

What then is the key to delivering the best possible online customer experience without shooting yourself in the foot?

The most important aspect of a digital experience monitoring strategy is to keep track and verify the performance of every aspect of your digital service delivery, be it your own first-party infrastructure and software, or a third-party service.

This ability to segment first- and third-party elements on the page will be invaluable when it comes to the all-important processes of diagnosing and troubleshooting performance issues. Obtaining that bird’s-eye view into your own performance, as well as that of external third-party services, will not only allow you to solve problems faster, but hold third-parties accountable as far as SLA compliance is concerned.

2016 Black Friday/Cyber Monday Performance
The challenges that third-party services can present  (most notably tags) were apparent during the most recent Black Friday/Cyber Monday long holiday weekend.

Even though the overall performance of e-commerce companies was the best it’s been in years, several major retailers suffered as a direct result of third-party performance degradations.  The reality is that most third-party tags are not designed to handle massive traffic loads.

Williams-Sonoma had ongoing performance issues because of problems with Photorank, a customer photo display service that integrates within a retailer’s website and is designed to help drive conversions. Both the retailer’s desktop and mobile sites had load time spikes around 25 seconds — unacceptably slow.

Elsewhere, Walmart experienced several issues throughout the long weekend, including spotty desktop web performance starting in Phoenix then extending to New York City and Denver as the weekend progressed, all resulting directly from an issue with a Rubicon Project tag.

The desktop sites of Lenovo, QVC and Newegg also experienced issues directly attributable to third-party tags on Cyber Monday, with Lenovo’s webpage load time spiking to more than 18 seconds in the middle of the day.

How to Protect Your Website
If you want to use third-party tags, your first line of defense needs to be a thorough vetting of any third-party service before you put them into place.

You wouldn’t hire a stranger to house sit for you while you’re away, so why would allow just anyone onto your digital properties?

Less is often more when it comes to third-party tags, and you should not only be asking yourself if a particular service is capable of providing the top-notch service you require, but also whether that service is even necessary. This vigilance becomes even more important during peak traffic periods, when the risk of misbehaving third-party tags multiplies.

Monitor Cloud Service Providers, CDNs
In addition to monitoring third-party tags, it is critical to monitor cloud service providers and content delivery networks (CDNs) as well. Clouds can provide instant scalability, while CDNs provide a valuable bridge to help you cut down content delivery latencies, improving the user experience for geographically dispersed users.

But remember, peak periods for you are likely peak periods for these external infrastructures as well, and they must be monitored constantly to ensure that they are performing up to par and protecting your users’ experience, and ultimately your brand.

With ecommerce maturing, there are fewer and fewer excuses for poor performance during both peak and non-peak traffic periods. Certainly, catastrophic failures like a massive power outage are always a possibility. However, even as the internet increases in complexity, most problems are still within your zone of control. Deriving actionable intelligence amidst a sea of growing IT complexity is the key.

The post Delivering Strong User Experiences in This Increasingly Digital World appeared first on Catchpoint's Blog.

More Stories By Mehdi Daoudi

Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.

Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.

@DevOpsSummit Stories
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all three of these foundations of DevOps - speed, quality, and impact.
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural aspects are that enterprise companies are considering to get to the cloud and eventually transform the way they build software and services.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the connection between building better software and business agility has been a tenuous one at best. But now that Agile is maturing and Digital Transformation is driving change across enterprises large and small, companies are realizing that their best bet for achieving business agility is to take the best of Agile and apply it across the entire organization.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Trying to improve density, lower costs and run applications faster than before? Today, enterprises looking for a secure cloud strategy are increasingly turning to container-based Platform as a Service solutions for on-premises hosted DevOps. In her session at 21st Cloud Expo, Alise Cashman Spence, Offering Manager, Power Systems Cloud Solutions at IBM, will discuss the driving factors behind these cloud trends and how IBM customers are realizing exceptional performance, security and control for data and analytics services.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lavi, a Nutanix DevOps Solution Architect, explored the ways that Nutanix technologies empower teams to react faster than ever before and connect teams in ways that were either too complex or simply impossible with traditional infrastructures.
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketing Manager at Nutanix, explored how Nutanix is bringing these sides together - agility for pets, governance for cattle - in a single unified platform. With this combined approach, Nutanix removes silos - both technological and human - propelling your applications to a new level.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mobile browser, and live streaming solutions.
SYS-CON Events announced today that Akvelon will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Akvelon is a business and technology consulting firm that specializes in applying cutting-edge technology to problems in fields as diverse as mobile technology, sports technology, finance, and healthcare.
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we've helped public, private and nonprofit organizations implement technology solutions that speed and simplify their operations. As one of the fastest growing IT solution providers in the country, we have gained a reputation for effortless implementations with relentless follow-through and enduring support.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might slip up with the wrong focus, how to manage change and risk in all three areas, what is possible and what is not, where to start, and especially how new structures, processes, and technologies can help drive a new DevOps culture.
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security risks with containers and how to manage these risks at scale including Images, Builds, Registry, Deployment, Hosts, Network, Storage, APIs, Monitoring/Logging, and Federation.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is correlated with 20% faster time-to-market, 22% improvement in quality, and 18% reduction in dev and ops costs, according to research firm Vanson-Bourne. It is changing the way IT works, how businesses interact with customers, and how organizations are buying, building, and delivering software.
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no changes to applications required.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of engineers can navigate the Carrier Ecosystem for your IT team acting as an extension of your business, producing a hassle-free experience.