Welcome!

@DevOpsSummit Authors: Patrick Hubbard, Elizabeth White, Liz McMillan, Ravi Rajamiyer, Yeshim Deniz

Related Topics: @DevOpsSummit, Linux Containers, Containers Expo Blog

@DevOpsSummit: Blog Feed Post

Performance and 3rd-Party Tags | @CloudExpo @Catchpoint #DevOps #WebPerf

How do you track its impact on your business?

Performance Is Directly Tied to Third-Party Tags
By Dawn Parzych, Catchpoint and Samrah Khan, Instart Logic

Today’s digital world has placed a premium on the user experience. Users have become incredibly demanding, willing and able to head to a competitor’s site if just three seconds of latency occur during their time on your site. Such high demand puts web performance at the forefront of your business strategy.

Web performance consists of three main pillars: speed, reliability, and availability. Each is as important as the other; these factors are all vulnerable to the growing complexity of modern websites. Third parties are more prevalent on websites than ever, and each third party represents its own layer of complexity. In order for your website to be running at optimal performance, each third party you’re including must be operating at its maximum efficiency to avoid risking a user experience degradation.

Sounds simple, right? Well, consider this: a look at a third-party requests breakdown by industry in 2016 reveals that banking sites, which are reported to have the lowest third-party presence, average over 62 requests on their homepage. Media sites average over 281 third-party requests — that’s 281 layers of your website that are completely vulnerable to performance hazards.

Third-party components range vary widely in type and purpose; from marketing tags to ad servers to DNS and CDN providers, all of these third parties play a critical role in the functioning and differentiation of your website. So if you can’t afford to let any of these components go, it’s crucial to follow a regimented process to assessing and optimizing your third-party components.

Here are six tips that can help you manage your site’s performance and ensure your brand and profits are protected:

1. Website construction
The way your website is built plays a significant role in its performance, particularly when it’s involving third parties. There are a number of construction techniques that will help minimize the effect of these components on your overall performance, one of which is asynchronous loading. When tags load asynchronously, it means the amount of time it takes for each tag to load doesn’t have impact on first-party content loading, and forces them to load after document complete. So, for example, if an ad is no loading properly on a page, your users can still interact with the page as if it were complete, regardless of how long it takes for that ad to load.

2. SLA management
The bad news: you can’t avoid 100% of the performance issues associated with third-party tags. The good news: this is where SLAs come into play. An SLA, or service-level agreement, is essentially a performance contract in which both parties have agreed to acceptable levels of performance based on particular metrics, and if those levels are not met, the third party will be held accountable. In order to ensure your SLAs are being met, you have to monitor your performance using an analytics tool that will allow you to dissect the data and pinpoint the culprit of an issue.

3. Tag assessment
It’s important to remember that not all tags are absolute requirements for your website to function. While some tags bring marketing value, or add to user experience, if they negatively affect performance in any way, you should consider removing them. Make tag assessments a regular part of your routine and ask yourself if the tags on your site are

  1. meeting performance standards and
  2. contributing to your user experience and business objectives in a positive manner.

These assessments will allow you to identify the tags that can be removed, ultimately decreasing your site’s size and complexity and improving performance.

4. Tag management systems
Oddly enough, one of the best ways to deal with the complexity of third-party components is by deploying a third-party tag management system. Tags can block your page from loading and increase the potential for site instability. Tag management systems take a lot of the burden of third parties off your shoulders by allowing you ensure all of your tags are loading asynchronously, after document complete, and giving you the power to quickly disable those that are not. This is a great way to control the third-party tags and minimize impact on the site. Figure out if a client- or server-side tag manager is right for your site.

5. Contingency plans
As tough as it may be to admit, failures will always be part of performance. It’s impossible to ensure that all of your tags are running properly at all times. For this reason, you should always have a contingency plan in place for when the inevitable strikes. This could include redundancies to cover any gaps should an infrastructure provider go down, or even something as simple as a clear communication strategy to make sure your users are aware of the issue and that you’re working to resolve it.

6. Right solution for application delivery
Modern applications are hybrid in nature, so even if you follow all the measures above, the applications are still rich and heavy compared to five years ago. Third-party tags like A/B testing, RUM, or others are critical components of enterprise applications. Optimizing these tags via a good tag manager is a step in right direction, but still not enough. Select an application delivery service that not only has a CDN component, but also offers content optimizations and visibility into the end point. The ability to intercept the third-party code on the page and optimize it for delivery allows for faster page speed. This can help create a better user experience, something some CDNs cannot provide. If needed, negotiate specific page speed SLAs to ensure optimal performance.

Conclusion
In a nutshell, the benefits of using third-party tags outweigh the risks as long as you are aware of their presence and take the right measures to monitor their performance. Construct your website for ease of managing changes, choose the tag manager most suitable for your needs, and pick the application delivery service that will have maximum effect on web and mobile performance. Last, but not least, use a monitoring tool that will continuously monitor your application page speed, and alert you when your site is not meeting the standards set forth.

The post Performance is Directly Tied to Third-party Tags appeared first on Catchpoint's Blog.

More Stories By Mehdi Daoudi

Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.

Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.

@DevOpsSummit Stories
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all three of these foundations of DevOps - speed, quality, and impact.
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural aspects are that enterprise companies are considering to get to the cloud and eventually transform the way they build software and services.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the connection between building better software and business agility has been a tenuous one at best. But now that Agile is maturing and Digital Transformation is driving change across enterprises large and small, companies are realizing that their best bet for achieving business agility is to take the best of Agile and apply it across the entire organization.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Trying to improve density, lower costs and run applications faster than before? Today, enterprises looking for a secure cloud strategy are increasingly turning to container-based Platform as a Service solutions for on-premises hosted DevOps. In her session at 21st Cloud Expo, Alise Cashman Spence, Offering Manager, Power Systems Cloud Solutions at IBM, will discuss the driving factors behind these cloud trends and how IBM customers are realizing exceptional performance, security and control for data and analytics services.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lavi, a Nutanix DevOps Solution Architect, explored the ways that Nutanix technologies empower teams to react faster than ever before and connect teams in ways that were either too complex or simply impossible with traditional infrastructures.
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketing Manager at Nutanix, explored how Nutanix is bringing these sides together - agility for pets, governance for cattle - in a single unified platform. With this combined approach, Nutanix removes silos - both technological and human - propelling your applications to a new level.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mobile browser, and live streaming solutions.
SYS-CON Events announced today that Akvelon will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Akvelon is a business and technology consulting firm that specializes in applying cutting-edge technology to problems in fields as diverse as mobile technology, sports technology, finance, and healthcare.
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we've helped public, private and nonprofit organizations implement technology solutions that speed and simplify their operations. As one of the fastest growing IT solution providers in the country, we have gained a reputation for effortless implementations with relentless follow-through and enduring support.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might slip up with the wrong focus, how to manage change and risk in all three areas, what is possible and what is not, where to start, and especially how new structures, processes, and technologies can help drive a new DevOps culture.
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security risks with containers and how to manage these risks at scale including Images, Builds, Registry, Deployment, Hosts, Network, Storage, APIs, Monitoring/Logging, and Federation.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is correlated with 20% faster time-to-market, 22% improvement in quality, and 18% reduction in dev and ops costs, according to research firm Vanson-Bourne. It is changing the way IT works, how businesses interact with customers, and how organizations are buying, building, and delivering software.
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no changes to applications required.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of engineers can navigate the Carrier Ecosystem for your IT team acting as an extension of your business, producing a hassle-free experience.