Welcome!

@DevOpsSummit Authors: Elizabeth White, Pat Romanski, Derek Weeks, Liz McMillan, Steve Wilson

Related Topics: @CloudExpo, Microservices Expo, @DevOpsSummit

@CloudExpo: Blog Post

Digital Transformation: It’s the Customer, Stupid! | @CloudExpo #DX #Cloud #Agile

One of the core tenants of organizational change is that the leader must create a compelling vision of the future

Digital Transformation: It's the Customer, Stupid!
By Charles Araujo, Intellyx Principal Analyst

If you cannot explicitly articulate how investing in a new technology, changing the approach or re-engineering the business process will help you achieve your customer-centric vision of the future in direct and measurable ways, you probably shouldn't be doing it.

At Intellyx, we spend a lot of time talking to technology vendors. In our conversations, we explore emerging new technologies that are either disrupting the way enterprise organizations work or that help enable those organizations to cope with disruption.

The rate at which new companies and new technologies are emerging is staggering, and it can be difficult to keep up - even for those of us whose sole job is to do so. It's no wonder, therefore, that so many people draw a straight line between the concept of digital transformation and these emerging technologies. Unfortunately, it's the wrong line.

One of the core tenants of organizational change is that the leader must create a compelling vision of the future before any real change will occur. People must come to believe in this vision and must be able to see themselves within it before they will do the hard and often threatening work of changing their behavior.

By definition, digital transformation is an exercise in organizational change. Therefore, it is essential that anyone leading a transformational effort craft this compelling vision of the future. And that's why connecting digital transformation to emerging technologies is so dangerous: it's the wrong vision.

Digital Transformation's Philosophical Center
Digital transformation is not and has never been about technology. Technology is the engine that powers it, but the true essence of digital transformation has always been about changing the way organizations - and even the whole of society - work.

On a macro scale, we often talk about digital transformation as the fundamental shift in how organizations structure themselves and how their leaders manage and lead them - with technology underpinning the transformation.

The challenge with that definition is that it sounds so, well, big and gnarly. Changing the fundamental ways that you structure, manage and lead an organization is not just something you do on a whim. It takes courage, a whole lot of resources and a willingness to bet your organization's future - not to mention your career - on the outcome.

As a result, too many organizations are willing to accept a lighter, less destructive - and less risky - version of digital transformation. Whether by focusing on the technology or by setting only small, incremental goals and simply slapping the transformation moniker on it, many business and technology leaders are unwilling to step up and put forward a compelling vision of the future that represents this kind of fundamental change.

But it doesn't need to be that hard or complex. The key to making digital transformation less big and scary and to being able to create a compelling vision that will lead the organization forward is to get down to its philosophical core: the primacy of the customer.

The Shift to Customer Centricity
The full realization of digital transformation is an immense and involved process (for a visual representation, check out our digital transformation poster). There are a lot of moving parts that cover everything from those emerging technologies to the re-envisioning of business models to new approaches to IT execution and business management - and plenty more in between.

But at the center of all of those moving parts for every real digital transformation story is the shift to customer centricity and its emergence as the foundational driver of change. The principal underpinning of the transition out of the industrial age and into the digital era is the empowerment of the customer.

In the industrial age, it was all about mass producing a product or service. Organizations focused their basic operating paradigm on creating efficiency and eliminating waste so that they could reduce costs to either increase earnings or create competitive advantage.

The consumerization of technology changed all of this. New competitors found that they could disrupt industries by empowering the customer and offering them choice and flexibility. The digital era fundamentally represents a shift away from the mass-market operating paradigm to a customer-centric one.

At Intellyx, we call this phenomenon the ‘primacy of the customer,' and understanding its true meaning will help you craft your digital transformation vision, apply emerging technologies appropriately and keep your organization on the right path as you move forward.

Your True North: The Customer
When you boil down all of the complexity of digital transformation to this core idea of the primacy of the customer, it gets much simpler - and more meaningful. Many of the crazy stories we hear about digital transformation programs gone wrong are almost always because this focus either never existed or was lost along the way.

The easiest way to use this idea in your transformational efforts is to start by crafting your future vision with the primacy of the customer in mind. If your vision does not put the customer at the center of the story, you're almost certainly off base.

A compelling vision told from the customer's perspective ensures that you will not be overly focused on the technology, the organizational design or any other inward facing construct.

Once you have created that customer-centered transformational vision it should then become what we call your ‘true north.' Like ancient sailors using the north star to orient themselves in open waters, your vision should become the overriding benchmark by which you measure your efforts and decisions.

When you use it correctly, it is an incredibly powerful and simple mechanism to check yourself and your organization and ensure that you're making the right decisions for the right reasons. You can evaluate even the most technical project or decision in this way.

If you cannot explicitly articulate how investing in a new technology, changing the approach or re-engineering the business process will help you achieve your customer-centric vision of the future in direct and measurable ways, you probably shouldn't be doing it.

If you can, on the other hand, then you should be moving full steam ahead.

The Intellyx Take
The digital transformation stakes are enormous. But you don't need to make it more complicated than it needs to be.

Digital transformation is an ongoing journey that demands a fundamental shift in almost every aspect of how organizations function. It's heady stuff, to be sure. But at its core, it all boils down to the primacy of the customer.

Organizations who fail to recognize this fundamental truth will struggle with their transformational efforts and see massive investments of time and money spin out of control. Or, just as likely, they will fail to take the bold steps necessary to actually transform anything.

Both outcomes will be a result of losing (or never having) sight of their true customer-focused vision. Those organizations, however, that can craft this vision and then keep it at the center of their efforts will realize the true promise of digital transformation.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image source: Nick Youngson.

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@DevOpsSummit Stories
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast trove of private and public data available to enterprises.
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost and increase in speed.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the application economy. With CA software at the center of their IT strategy, organizations can leverage the technology that changes the way we live - from the data center to the mobile device. CA's software and solutions help customers thrive in the new application economy by delivering the means to deploy, monitor and secure their applications and infrastructure.
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to overcome the challenges of monitoring S3 and RDS. This presentation will provide an overview of necessary Amazon Lambda concepts and discus how to integrate the monitoring data with other tools.
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient data access across cloud and on-premises boundaries - with all the advantages of public IaaS everywhere.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taught by faculty actively working in their field of expertise, providing students with skills that can be applied immediately. The new MS in Business Analytics, like most of its programs, is available fully online or in-person in downtown SF.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emerging startups to Fortune 1000 companies.
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate communication between multiple instances by using an additional message broker.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the vulnerability. He will provide attendees with actionable advice related to understanding and acting on exposure due to new high severity vulnerabilities.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategies that are tailored for the unique needs of each client; the team builds in an intuitive user experience to boost efficiency and effectiveness of its cyber security solutions.
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are moved from one stage to the next only after they have been tested and approved to continue. New code submitted to the repository is tested upon commit. When tests fail, the code is rejected. Subsystems are approved as part of periodic builds on their way to the delivery stage, where the system is being tested as production ready. The release process stops when tests fail. The key is to shift test c...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. He also demonstrated deployment of a CI/CD pipeline using container management, as well as show how to deploy a containerized application through a continuous delivery pipeline.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean separation between infrastructure, platform, and service concerns.