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The Four Laws of #DigitalTransformation | @CloudExpo @Schmarzo #AI #DX #IoT #SmartCities

Digital Transformation is about innovating business models, not just optimizing business processes

My discussions with organizations looking to “digitally transform” themselves is yielding some interesting observations. I expect that when these discussions move into the execution phase, we will start to create some “Laws of Digital Transformation” that will guide organizations digital transformation journey. So with that in mind, let me start by proposing these “4 Laws of Digital Transformation”.

Law #1: It’s About Business Models, Not Just The Business
Digital Transformation is about innovating business models, not just optimizing business processes

Organizations are looking to leverage these digital assets to create new “economic moats.” Warren Buffett, the investor extraordinaire, popularized the term “economic moat.” “Economic moat” refers to a business’s ability to maintain competitive advantages over its competitors (through process and technology innovation and patents) in order to protect its long-term profits and market share from competing firms.

As highlighted in the McKinsey Quarterly article titled “Competing In A World Of Sectors Without Borders,” organizations are embracing digital transformation to knock down traditional industry boundaries and disrupt conventional business models (see Figure 1).

Figure 1:  Digital Transformation Driving New Ecosystems and Business Models

While organizations that are looking to “digitally transform” themselves need to look long term, they can, and should, apply their digital assets to optimizing today’s key business and operational processes with machine learning and artificial intelligence capabilities.

Law #2: It’s About Eliminating Barriers Associated with Time and Distance
Digital Transformation is about coupling digital technologies with digital assets in order to eliminate time and distance barriers in your business model.

Let’s say that you are in the retail industry and looking to identify opportunities to combine digital technologies with digital assets to eliminate time and distance as barriers to your business model. The scenario outlined in Table 1 provides an example of that process.

Customer Need:  Order More Cap’n Crunch Cereal
Traditional Business Model Digitally Transformed Business Model
Scour the Sunday paper and look for Cap’n Crunch coupons Yell from your kitchen table:  “Alexa, order me two boxes of Cap’n Crunch”
Search local grocery stores with Cap’n Crunch on sale
Get dressed to go out into public (can’t just wear underwear to the store)
Carve out the time to get in the car and drive to the store
Stop at the gas station to re-fuel your car that you daughter never fills up!
Aimlessly drive around the grocery store parking lot trying to find an open parking spot
Trek through the labyrinth of aisles in the store to find the Cap’n Crunch
Stand in line waiting to pay for your Cap’n Crunch
Patiently wait for your credit card transaction to be accepted at check out
Trudge through the hot parking lot trying to remember where you parked your car
Fight traffic to drive back home
Lug your boxes of Cap’n Crunch into the house

Table 1: Traditional versus Digitally Transformed Business Models

The scenario in Table 1 isn’t just optimizing the ordering process. The scenario in Table 1 requires the complete re-wiring of the organization’s business model and value creation process: from demand planning to procurement to quality control to logistics to inventory management to distribution to marketing to store operations to customer experience.

There are a multitude of opportunities for organizations to couple digital technologies with digital assets to remove time and distance barriers across the organization’s value creation model. Let’s go old school (“there’s no school like old school”) and check out the blog “Michael Porter’s Value Chain Creation Model” to start that brainstorming process (see Figure 2).

Figure 2: Michael E. Porter “Competitive Strategy: Techniques for Analyzing Industries and Competitors

Law #3:  It’s About Creating New Digital Assets
Digital Transformation is about creating new digital assets
(data, analytics, and insights about customers, product, operations and markets)

Organizations need to create new digital assets around customer, product and operational insights. Organizations need to capture the analytical and behavioral insights about their customers, products and operations including tendencies, inclinations, predispositions, propensities, biases, preferences, trends, performance and usage patterns, associations and affiliations.

But these new digital assets can’t be built all at once.  Organizations need a thoughtful process for building out these analytic and behavioral insights one use case at a time.  See the blog “Analytic Profiles: Key to Data Monetization” for more details on how to leverage the Data Lake and Analytic Profiles to build out your organization’s new digital assets (see Figure 3).

Figure 3:  Leverage Analytics Profiles to build New Core Competencies

These customer, product and operational data and analytics are corporate assets like we have never seen before. These digital assets never wear out and never depreciate. In fact, the more that you use these digital assets, the more their value increases. And these digital assets never deplete so they can be used across an infinite number of use cases at no additional cost.

Consequently, organizations need an entirely new approach to properly manage and leverage these digital assets. My recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” lays out a process for not only determining the economic value of your data and analytics, but also how to use these new digital assets to fuel your digital transformation process.

Law #4: It’s About Predictive Intelligence
Digital Transformation is about predicting what’s likely to happen, prescribing actions and learning from the results faster than your competition.

Digital transformation is about creating an organization that continuously explores, tests and learns. Every customer engagement is an opportunity to learn more about the preferences and behaviors of your customers. Every product activity is an opportunity to learn more about the performance and usage of your products. Every employee, supplier and partner engagement is an opportunity to learn more about the effectiveness and efficiencies of your operations.

Leading organizations do this at scale, continuously exploring new ideas and testing new concepts in order to fuel the continuous learning cycle. Leading organizations master the “Art of Failure” where the “fail fast but learn faster” mentality permeates the entire organization. These organizations embrace the power of “might,” because if organizations don’t have enough might moments, they won’t have any break-through moments.

In the end, these organizations look to build “smart” or “intelligent” products, services and processes that self-monitor, self-diagnose, self-correct and self-learn; that strive to continuously refine and fine-tune the organization’s digital transformation journey.

The post The 4 Laws of Digital Transformation appeared first on InFocus Blog | Dell EMC Services.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO |DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

Show Prospectus V041818 Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email [email protected].

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Hitachi Vantara as CTO, IoT and Analytics.

Previously, as a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

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