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If you are part of the cloud development community, you certainly know about “serverless computing,” almost a misnomer

How Serverless Computing Started

If you are part of the cloud development community, you certainly know about “serverless computing,” almost a misnomer. Because it implies there are no servers which is untrue. However the servers are hidden from the developers. This model eliminates operational complexity and increases developer productivity.

We came from monolithic computing to client-server to services to microservices to the serverless model. In other words, our systems have slowly “dissolved” from monolithic to function-by-function. Software is developed and deployed as individual functions – a first-class object and cloud runs it for you. These functions are triggered by events that follow certain rules. Functions are written in a fixed set of languages, with a fixed set of programming models and cloud-specific syntax and semantics. Cloud-specific services can be invoked to perform complex tasks. So for cloud-native applications, it offers a new option. But the key question is what should you use it for and why.

Amazon’s AWS, as usual, spearheaded this in 2014 with an engine called AWS Lambda. It supports Node, Python, C# and Java. It uses AWS API triggers for many AWS services. IBM offers OpenWhisk as a serverless solution that supports Python, Java, Swift, Node, and Docker. IBM and third parties provide service triggers. The code engine is Apache OpenWhisk. Microsoft provides similar function in its Azure Cloud function. Google cloud function supports Node only and has lots of other limitations.

This model of computing is also called “event-driven” or FaaS (Function as a Service). There is no need to manage provisioning and utilization of resources, nor to worry about availability and fault-tolerance. It relieves the developer (or DevOps) from managing scale and operations. Therefore, the key marketing slogans are event-driven, continuous scaling, and pay by usage. This is a new form of abstraction that boils down to function as the granular unit.

At the micro-level, serverless seems pretty simple – just develop a procedure and deploy to the cloud. However, there are several implications. It imposes a lot of constraints on developers and brings a load of new complexities plus cloud lock-in. You have to pick one of the cloud providers and stay there, not easy to switch. Areas to ponder are cost, complexity, testing, emergent structure, vendor dependence, etc.

Serverless has been getting a lot of attention in the last couple of years. We will wait and see the lessons learned as more developers start deploying it in real-world web applications.

As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. 

Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. 

As they do so, IT professionals are also embracing the reality of Serverless architectures, which are critical to developing and operating real-time applications and services. Serverless is particularly important as enterprises of all sizes develop and deploy Internet of Things (IoT) initiatives.

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

Silicon Valley Faculty ▸ Here

Silicon Valley Schedule ▸ Here

ServerlessSUMMIT at CloudEXPO to Present 50 Rockstar Speakers and 60 Serverless and Kubernetes Sessions in Three Simultaneous Tracks

20 Popular Kubernetes Sessions at ServerlessSUMMIT CloudEXPO

Monta Vista Ventures Presentation:

AIOps Disruption for Cloud, IT and SaaS - Muddu Sudhakar

Red Hat Kubernetes Track:

Securing Applications and Pipelines on a Container Platform - Veer Muchandi

Red Hat Kubernetes Track:

Service Mesh with Enhanced Observability and Traceability - Veer Muchandi

Red Hat Kubernetes Track:

Container Technologies - Impact on Enterprises - Veer Muchand

IBM Kubernetes Presentation:

Hybrid Container Serverless Mobile Backend - Marek Sadowski

Rapidvalue Solutions Session:

Serverless Architecture on AWS - Avinash Thakur

Red Hat Kubernetes Track:

Continuous Security with Kubernetes - Chris Van Tuin

Intel Kubernetes Session:

How to Better Manage Your Cloud Infrastructure - Rami Radi

Microsoft Azure Track:

Docker on Azure Hands-On Lab - Docker to Helm - Rags Srinivas

Microsoft Azure Track:

Policy Driven Enterprise Security For Kubernetes - Dave Strebel

jFrog Kubernetes Session:

Building a Kubernetes Powered Central Go Modules Repository - Leon Stigter

Platform9 Kubernetes Session:

Serverless Applications You Can Implement Today: 3 Key Use Cases and Design Patterns - Vamsi Chemitiganti

Data Theorem Session:

Serverless Applications vs Apps Built in Docker Containers - Doug Dooley

SUSE Serverless Track:

OpenStack and Kubernetes Get the Heat Treatment - Cameron Seader

Capgemini Serverless Session:

Microservices Implementation at Scale - Rishi Singh

Red Hat Kubernetes Track:

Containers: Don't Skeu Them Up. Use Microservices Instead - Gordon Haff

WSO2 Kubernetes Session:

Cloud Native Programming with Docker, Kubernetes, and Ballerina - Lakmal Warusawithana

Buoyant Linkerd Session:

Microservice Forensics: Investigating Problems in Production - Thomas Rampelberg

Palo Alto Networks Containers Session:

Shift Left Security In a Containerized World - Gunjan Patel

Palo Alto Networks Containers Session:

Container Security Best Practices - Gunjan Patel

ServerlessSUMMIT at CloudEXPO to present 50 rockstar speakers, 60 sessions in three simultaneous tracks. Call for Papers Here.

The three-day event will take place June 24-26, 2019 at the Santa Clara Convention Center, Santa Clara, CA and will be colocated with CloudEXPO Silicon Valley!

Today we have announced our first 12 sessions. We are accepting speaking submissions for ServerlessSUMMIT through Friday, February 8th.

Our CloudEXPO Silicon Valley 2019 schedule showcases 200 presentations, including keynotes, technical sessions, general sessions, power panels, and hands-on tutorials presented by 150 rockstar speakers in the 10 hottest conference tracks of 2019. We are excited to add the ServerlessSUMMIT to this lineup!

Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

As they do so, IT professionals are also embracing the reality of Serverless architectures, which are critical to developing and operating real-time applications and services. Serverless is particularly important as enterprises of all sizes develop and deploy Internet of Things (IoT) initiatives.

Serverless and Kubernetes are great examples of continuous, rapid pace of change in enterprise IT. They also raise a number of critical issues and questions about employee training, development processes, and operational metrics.

DevOpsSUMMIT at CloudEXPO Celebrates Its 12th Event in Six Years

ServerlessSUMMIT and DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.

There's a real need for serious conversations about Serverless and Kubernetes among the people who are doing this work and managing it.

So we are very pleased today to announce the ServerlessSUMMIT at CloudEXPO.

At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

CloudEXPO Has Been the M&A Capital For Cloud Companies

CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.

Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and hands on tutorials presented by 150 rockstar speakers in 10 hottest conference tracks of 2019:

» CloudEXPO
» DevOpsSUMMIT
» ServerlessSUMMIT
» Kubernetes at CloudEXPO
» FinTechEXPO Blockchain
» DXWorldEXPO Digital Transformation
» AI | ML | DL | Artificial Intelligence
» Big Data | Analytics
» IoT | IIoT | Smart Cities
» Mobility | Security
» Enterprise Cloud Hot Topics

CloudEXPO Silicon Valley 2019 Show Prospectus ▸ HERE

Prospectus At-a-Glance ▸ HERE
Attendee Profile ▸ HERE
Keynote Opportunities ▸ HERE
General Session Opportunities ▸ HERE
Diamond Sponsorship Opportunity ▸ HERE
Platinum Sponsorship Opportunity ▸ HERE
Gold and Silver Sponsorship Opportunities ▸ HERE
Bronze Sponsorship and Exhibitor Packages ▸ HERE
Benefits of Exhibiting at CloudEXPO 2019 ▸ HERE

CloudEXPO is the single event where technology buyers and vendors meet to experience and discus cloud computing and all that it entails. For more than a decade, sponsors and exhibitors of CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities through our following unique tools. For more information on sponsorship, exhibit, and keynote opportunities call us at 954 242-0444 or contact us ▸ Here

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 40-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's leading i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal
  • Tweetup to over 184,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts

FinTech and Blockchain Are Now Part of CloudEXPO 2019 Program

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 23rd CloudEXPO, June 24-26, 2019 at Santa Clara Convention Center in Santa Clara, CA will find fresh new content in full new FinTech & Enterprise Blockchain track.

DXWorldEXPO Showcases Cutting-Edge IoT, Artificial Intelligence, Machine Learning, and Digital Transformation

Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation. DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy.

DXWorldEXPO® has organized these issues along 10 tracks, 22 keynotes and general sessions, and a faculty of 222 of the world's top speakers.

DXWorldEXPO® has three major themes on its conference agenda:

Technology - The Revolution Continues
Economy - The 21st Century Emerges
Society - The Big Issues

Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT. Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives.

For the past 10 years CloudEXPO® helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security.

Digital Transformation is the key issue driving the global enterprise IT business. DX is most prominent among Global 2000 enterprises and government institutions.

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPO - Digital Transformation Conference & Expo. The company produces and presents the world's most influential technology events including CloudEXPO, DevOpsSUMMIT, and FinTechEXPO.

More Stories By Jnan Dash

Jnan Dash is Senior Advisor at EZShield Inc., Advisor at ScaleDB and Board Member at Compassites Software Solutions. He has lived in Silicon Valley since 1979. Formerly he was the Chief Strategy Officer (Consulting) at Curl Inc., before which he spent ten years at Oracle Corporation and was the Group Vice President, Systems Architecture and Technology till 2002. He was responsible for setting Oracle's core database and application server product directions and interacted with customers worldwide in translating future needs to product plans. Before that he spent 16 years at IBM. He blogs at http://jnandash.ulitzer.com.

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Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.
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As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embracing the reality of Serverless architectures, which are critical to developing and operating real-time applications and services. Serverless is particularly important as enterprises of all sizes develop and deploy Internet of Things (IoT) initiatives.