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Biggs|Gilmore One of Top 10 Most-Awarded Agencies in Internet Advertising Competition

Biggs|Gilmore One of Top 10 Most-Awarded Agencies in Internet Advertising Competition

KALAMAZOO, Mich., March 20 /PRNewswire/ -- Interactive agency Biggs|Gilmore ranked among the top 10 most-awarded shops in the annual Internet Advertising Competition (IAC), where it took home nine awards, including seven "Best of" and two "Outstanding" awards.

The IAC is the only competition dedicated exclusively to online advertising.

"Year after year, it's been great to see our work singled out by this particular competition, which has truly helped raise the bar for online advertising," said Andy Gould, vice president/creative director.

Entries were judged on design, ease of use, copywriting, interactivity, use of technology, innovation and content.

"In a world where access to technology has leveled the playing field, great ideas are our secret weapons," said Marino Puhalj, vice president/creative director.

Biggs|Gilmore's seven "Best of" awards included Best Food Industry Online Ad (Pop-Tarts: Zombie); Best Food Industry Rich Media Online Ad (Rice Krispies Treats: Shell Game); Best Food Industry Rich Media Online Campaign (Rice Krispies: Recipe Mobile); Best Medical Microsite/Landing Page (Zimmer: AAOS Microsite); Best Food Industry Interactive Application (Apple Jacks: Crashers IMV); Best Heath Care Integrated Ad Campaign (Smart Start Healthy Heart); and Best Entertainment Integrated Ad Campaign (Pop-Tarts: American Idols Live! Tour).

The agency also took home Outstanding Rich Media Online Ad Awards for Apple Jacks: Monitor Crash and Pop-Tarts: Fan Interviews.

"Our work is based on key consumer insights and a deep understanding of how consumers interact with brands in the online space," said Jon Suarez- Davis, vice president, strategic planning, and director of digital strategy. "The IAC awards further validate our consumer-centric approach to building rich brand experiences."

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 12th year, the WebAward Competitions have become the premier event for Web developers and marketers worldwide.

About Biggs|Gilmore

Founded in 1973, Biggs|Gilmore (http://www.biggs-gilmore.com/) is a hybrid agency with a core expertise in integration of offline and online marketing strategies. Biggs|Gilmore, named the 2007 Top Agency by the Web Marketing Association, delivers measurable and award-winning results for Fortune 1000 clients via integrated branding, advertising and e-business solutions. Some of Biggs|Gilmore's key clients include Armstrong International, DuPont, Johnson & Johnson, Kellogg, Kimberly-Clark, Pfizer, Premera Blue Cross, and Zimmer.

Biggs|Gilmore

CONTACT: Melissa Henriquez of Biggs|Gilmore, +1-269-349-7711,
[email protected]

Web site: http://www.biggs-gilmore.com/

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