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Top 10 Strategies for Shrinking Communications Budgets: Doing More With Less

Free Marketwire White Paper Offers Tips to PR, IR, and MarCom Pros

LOS ANGELES, CA -- (Marketwire) -- 11/21/08 -- Marketwire, a full-service newswire and communications workflow solutions provider, offers a new, free white paper to help public relations, investor relations and marketing professionals do more with less in tough economic times by maximizing traditional means of communication while leveraging Web 2.0 tools. "Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources," now available for download, provides creative strategies for improving search engine optimization, engaging social media communities, making the most of online communications, appealing to journalists, setting goals and measuring results.

"Over the past two years, we've seen an increasing number of our clients take advantage of Marketwire's social media and SEO tools to increase their online visibility," said Paolina Milana, Marketwire vice president, marketing. "At the same time, we're sensitive to budgetary concerns driven by the challenging economy. This white paper is a fantastic resource because it gives PR, IR, and MarCom professionals strategies and concrete tactics that have the power to get more 'bang for your buck' out of public relations and marketing budgets."

According to the white paper, the first budgets to get cut in an unstable economy often belong to the marketing and public relations departments. A closer look, however, reveals that in uncertain times, it is more important than ever to connect with and speak to customers and stakeholders proactively and regularly, maintaining and strengthening the relationships already built. The 20-page white paper provides strategies for economically maintaining strong communications and ultimately adding to the bottom line during tough economic times.

The white paper "Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources" is available at no charge for download.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 20 offices on four continents. For more information, visit us at www.marketwire.com.

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