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Neolane, the American Marketing Association and Independent Research Firm Present Top 10 Strategies for Successful Marketing Software Implementations

Enterprise marketing software provider Neolane, Inc. today announced its participation in an upcoming webinar, “Top 10 Strategies for Successful Enterprise Marketing Software Implementations,” that will include participants from the American Marketing Association and featured guest Forrester Research. The webinar will address best practices for overcoming barriers to successful software implementations in order to speed time to value and drive more effective cross-channel marketing programs.

 

Who:

Suresh Vittal, principal analyst, Forrester Research
Alli Libb, moderator, American Marketing Association
Kristin Hambelton, senior director of marketing, Neolane
 

When:

Tuesday, March 10, 2009 at 1:00 p.m. EST
 

What:

Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, many companies that put a lot of time and effort into evaluating software vendors eventually struggle in the implementation stage. In this event, featured guest Forrester Research Principal Analyst Suresh Vittal will share the top 10 strategies for successful enterprise marketing software implementations, gleaned from Forrester’s field work with hundreds of top marketers.
 
Registered participants will receive a complimentary copy of Neolane’s newest white paper, “The CMO’s Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned.”
 

Where:

To register online, please visit

https://cc.readytalk.com/cc/schedule/display.do?udc=s2romx5kwqqo

 

About Neolane

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 170 of the world’s leading companies including Alcatel-Lucent and Sephora. Visit www.neolane.com.

Copyright © 2009 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

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